This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches. According to Google, no-follow provides a way for webmasters to tell search engines …
more ...Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really …
more ...The 404 code is also important if you want to use tools that scan your site for broken links as there’s no other way for a machine to warn you that broken links exist. Besides looking for established companies and Internet presences to learn from, you can also pick …
more ...Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. There are some legitimate concerns …
more ...It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. If you perform an SEO audit now and then …
more ...It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Leveraging exceptional content is the right way to engage your …
more ...Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such …
more ...Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Make sure that all …
more ...Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …
more ...