They're therefore considered to be "thin". These negative sentiments are normally caused by a bad experience with a vendor or particular brand. It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog regarding the topic. By taking the time to make …

With tightening marketing budgets, more companies use in-house advertising resources. SEO isn't an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Make sure that the links you build are natural and that Google doesn't …

When building your content, you'll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Many other people could be doing the same thing. The most believable testimonies come from everyday people, actual customers. Having an appropriate title will increase traffic …

As a content creator, you would want to provide genuinely useful content to users, but there could be issues holding you back that you were not aware of. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious …

To include local SEO is now essential. The more you focus on Google and doing the right thing for website visitors, the more you'll win at SEO. Strengthening or creating links between the brand and other nodes of information that exist in the person's knowledge structure will be the goal …

The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source Growth hacking is the practice of deploying a search program that is hyper-focused on growth …

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. CMO’s eyes light up …

This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches. According to Google, no-follow provides a way for webmasters to tell search engines …

Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really …

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. This means that search engines are starting to give more weight to the content that is on a …

The trouble with creating your second or fifth page for lollipops, for instance, is that they probably all make the same points. We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Again …

The 404 code is also important if you want to use tools that scan your site for broken links as there’s no other way for a machine to warn you that broken links exist. Besides looking for established companies and Internet presences to learn from, you can also pick …

Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. The reason you want natural, helpful …

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors …

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Some users might link to your page using the URL of …

Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. There are some legitimate concerns …

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. If you perform an SEO audit now and then …

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. The relevance of a website’s content …

Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact …

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Leveraging exceptional content is the right way to engage your …

A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. Any SEO pro will tell you that every day brings something new in the world …

Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such …

Any discrepancies might cause Google to NOT show your business' information on a search result page. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need …

Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The …

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Make sure that all …

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Google tends to prefer Featured Snippet content that begin logically as an answer would. In order to please both the search engines (who will reward you with high rankings over …

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …