Apply these secret techniques to help with text links

If you're using images as links, provide the link ALT text alternative for all semantically related images. The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages, offers, and incentives tailored to her past data and history. Just taking a fraction of …

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Lets look at our approach to anchor text

Even though sitemaps may seem to be a thing of the past, I strongly believe they are helpful in the optimization game - especially XML sitemaps uploaded to Google Webmaster Tools. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The …

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Give a thought for page rank when planning your web strategy

SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it's an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. Learning more about your target audience isn't …

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Understand about hits

The concept stems from mainframe computers in which one physical piece of hardware is logically partitioned to provide completely separate (virtual) servers. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other …

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The issue of full posts on archive pages

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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The professional approach to web crawlers

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites' traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

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Concentrate on actionable static pages

Matching marketingobjectives with the key targetmarket is an important step. This is not a good situation, as your site will show a message from your hosting provider asking you to contact them to clean the offending script. To rank top on first page of Google SERP, all a webmaster had …

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Winning marketing tactics for forums

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 …

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Random musings on backlinks

It is often good practice to state what the website contains or offers and why the user should visit it. Your website must be easy for visitors to use if you want them to stick around at all. That doesn't mean there can't be compelling and maybe even controversial content …

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Using static pages strategies like the pros

Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. Today, in order to create an attractive and appealing landing page, you must invest in the page's design. Many other questions and topics …

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Using javascript strategies like the pros

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till …

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Is this the end of keyword stuffing as we know it?

Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The …

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How we improved our blogs in on week

Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization goal), keyword stuffing finally went out of fashion and is now …

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Make keywords your centre of attention

I always advice "Stick to basics", focus on getting real visitors and giving them a good experience while browsing your Website/blog. "search engines reward helpful websites with better search rankings" Therefore, SEO is the process of making search engines happy! Developing a website that appeals to the audience in …

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Measure and monitor your online authority

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. After several months, discard the methods that don't work and put more money into the ones that are successful, or add another method or two. Content is one of …

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How you will benefit from doorway sites

There's so many different types of sites, different ways that you can optimize, different types of optimizations you can try to achieve from different page rankings and different styles of search results. Since in content curation you're basically linking to outside content and you write a couple of paragraphs to …

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How to diagnose comment spam related issues

Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a site, resulting in duplicate content flags that will damage a site's reputation with search engines. Use answer boxes targets providing the best and most helpful details to visitors …

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Warning: These mistakes could destroy your CTR

Adding your keyword phrase in this fashion is relatively natural and appears virtually unnoticed to those using your site. The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience …

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Advantages of web crawlers and how you can take advantage of this

What many eCommerce website marketing managers don't realize is that this is creating duplicate content across these external domains. Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long …

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Pay particular attention to reporting when performing an audit

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword …

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We've reached a tipping point when it comes to offsite SEO

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. On page …

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Its true content is the reality of optimisation

Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) The creation of effective link bait boosts traffic and leads to higher …

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The infamy behind rankings

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. You can …

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Make rankings a priority

Ignore the SEO aspects for now and focus on the business ideas contained in your competitors’ sites and how these are presented. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still …

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We've reached a tipping point when it comes to page rank

In Google’s never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. Don’t get hyper-focused on particular short-form keyword searches unless you’re convinced by overwhelming …

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Here are lots of ways to develop seed lists

Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is likely to convert based on your blog content. Metadata has become less important in SEO …

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Optimise your site, paying special attention to duplication

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Search Console shows your average position for each of the keywords you rank for and how many …

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Types of site changes brought on by link research

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Search engines use the notion of citation index to evaluate the number and quality of …

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I bet you didn't know this about content

You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found …

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Think like a human not a robot when it comes to nofollow links

Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Article directories grant another space where a subscriber might …

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Carve out time for concentrating on landing pages

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your …

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Target keywords

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry …

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Review your content creation plans and make adjustments

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines …

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Write a great title for SEO friendly posts

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling …

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