Pay particular attention to reporting when performing an audit

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword …

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We've reached a tipping point when it comes to offsite SEO

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. On page …

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Its true content is the reality of optimisation

Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) The creation of effective link bait boosts traffic and leads to higher …

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The infamy behind rankings

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. You can …

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Make rankings a priority

Ignore the SEO aspects for now and focus on the business ideas contained in your competitors’ sites and how these are presented. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still …

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We've reached a tipping point when it comes to page rank

In Google’s never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. Don’t get hyper-focused on particular short-form keyword searches unless you’re convinced by overwhelming …

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Here are lots of ways to develop seed lists

Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is likely to convert based on your blog content. Metadata has become less important in SEO …

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Optimise your site, paying special attention to duplication

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Search Console shows your average position for each of the keywords you rank for and how many …

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Types of site changes brought on by link research

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Search engines use the notion of citation index to evaluate the number and quality of …

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I bet you didn't know this about content

You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found …

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Think like a human not a robot when it comes to nofollow links

Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Article directories grant another space where a subscriber might …

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Carve out time for concentrating on landing pages

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your …

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Target keywords

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry …

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Review your content creation plans and make adjustments

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines …

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Write a great title for SEO friendly posts

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling …

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Relevance is the key issue

You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like …

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Recover your dead backlinks

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. Having a sitemap for your website plays a crucial …

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The most important part of SEO is backlink indexing

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! On-page optimization is one part of search engine optimization and …

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What is that page’s PA (page authority)?

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. SEO and …

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Adjust your appearance in search

In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a …

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Backlink Ranking Factors

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

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Build on the trust of existing content

Link outreach is a bit “old school” but can still be quite powerful. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn …

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It’s easier when you look at an example

Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. Relevance is the key issue when choosing …

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How to search engine optimize your website

Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. If your site is new and is in a competitive niche with high DR scores, then your initial …

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Implement responsive design

If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work …

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Work out an engagement strategy that is win-win for everyone

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but …

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Authorship may be the future of search

Links at the top of a page carry more weight than those further down. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Alt attributes are the text alternatives to your image which will …

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Geolocation

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. Having keywords in …

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Finding Questions Being Asked to Target

You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. At a bare minimum, include social sharing buttons on your content. On-page SEO best practices allow …

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Why Relevancy Matters in Building Real Links

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

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How Can I Create Engaging, Trustworthy Content?

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Content …

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Competitor Analysis

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Optimizing your website will invariably lead to more organic traffic later on …

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The first choice should be backlinks

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them When you architect a website and you place SEO at the forefront of a web project …

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Effect of keyword density on my rankings

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. In order to get the …

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