A what-if plan can help you spot the increased needs for space, equipment, personnel, and other variables so you can make good decisions. A good salesperson first seeks to understand the true nature and extent of a customer's problem, and only then offers a solution. Leverage ratios measure the financial …

Successful business owners focus on maximizing customer relationships and seeking better business opportunities. If you notice that within a few months, your declining margins will push your break-even point too high to live with, you can take action now to fix the problem. They do not have time to plow …

But there are downsides to starting a business in booming economies, including the fact that unemployment is usually low (which means good employees are hard to find). If you find that managing the day-to-day headaches of a small business isn't for you, perhaps a viable alternative would be to consider …

Be quick to change. In this case, even though the margins will be smaller than they would if you were buying larger quantities, you will still make a profit on each sale. It reflects your ideas, intuitions, instincts, and insights about your business and its future and provides the cheap …

Do you want the cheapest website developer or the one who will get your company the most traffic? Hence, the really commanding business brain is at an immense premium in the market. Business deals rely on existing calculations and measurements, but sometimes they also initiate developments of new ones. This …

All issues regarding employees typically require a lawyer s involvement to avoid the specific liabilities that your company may face. The sum total is contained in two words, words that electrify, nevertheless. So replace fixed costs with variable costs and adopt a new model ' pay as you go. Regardless of …

E-commerce (retailing over the Internet) is changing the parameters of the retailing category. List every task that needs to be learned along the way, a timeline, and minimum standards for each position, then track their progress. As you can see, there are many ways to invest in your future and …

It s also essential that a presentation plan be accurate. And when you need more products or materials in a hurry, you revert to calling your good old friend at the same supplier or distributor, getting it shipped out without taking time to get another price quote from a different …

Mezzanine financing, an even later stage, may be required for a major expansion of profitable and robust enterprises. Readers don t necessarily want to see an attorney on staff. Enthusiasm moves stones. So, what is the best way to motivate people to do what you want them to do?

What …

It s important, however, that a plan update not be a mechanical task, limited to plugging in the most recent sales figures. Make it a priority to seek wealth-building opportunities. If you jot down a paragraph on the back of an envelope describing your business strategy, you ve written a …

Business owners have a tough job managing customers and working with people to get the results they want. . So you need to choose a product or service which people instantly 'get', otherwise it is going to be an uphill ' and expensive ' battle. A credit check will look at their financial …

Bankers are less likely to provide startup money to turn a concept into a business, and they are even less likely to put up seed money to prove a concept unless you have a track record of launching previous businesses with successful results. It is the company owner's net stock …

What expertise, skills, or talent do you have that can add value to a venture? It s probably a better idea to ask for a little more than you think you can live with, plus slightly better terms than you really expect. It should ease the task of anybody whose …

Now, the key to a successful website is less about utilizing keywords and more about relevant content. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO specialist's …

If you're using images as links, provide the link ALT text alternative for all semantically related images. The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages, offers, and incentives tailored to her past data and history. Just taking a fraction of …

Even though sitemaps may seem to be a thing of the past, I strongly believe they are helpful in the optimization game - especially XML sitemaps uploaded to Google Webmaster Tools. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The …

SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it's an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. Learning more about your target audience isn't …

The concept stems from mainframe computers in which one physical piece of hardware is logically partitioned to provide completely separate (virtual) servers. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other …

When the marketing team understands the needs and attitudes of the target market, messages can be structured to meet them. The major goal of all external optimization activities centers on link building. Although site search is not a specific SEO tactic, it is an essential website feature that affects the …

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites' traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

Matching marketingobjectives with the key targetmarket is an important step. This is not a good situation, as your site will show a message from your hosting provider asking you to contact them to clean the offending script. To rank top on first page of Google SERP, all a webmaster had …

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 …

It is often good practice to state what the website contains or offers and why the user should visit it. Your website must be easy for visitors to use if you want them to stick around at all. That doesn't mean there can't be compelling and maybe even controversial content …

An SEO keyword is a popular search term your core audience looks for on a regular basis. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. SEO is about as close to free as you …

Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. Today, in order to create an attractive and appealing landing page, you must invest in the page's design. Many other questions and topics …

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till …

Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The …

Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization goal), keyword stuffing finally went out of fashion and is now …

I always advice "Stick to basics", focus on getting real visitors and giving them a good experience while browsing your Website/blog. "search engines reward helpful websites with better search rankings" Therefore, SEO is the process of making search engines happy! Developing a website that appeals to the audience in …

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. After several months, discard the methods that don't work and put more money into the ones that are successful, or add another method or two. Content is one of …

There's so many different types of sites, different ways that you can optimize, different types of optimizations you can try to achieve from different page rankings and different styles of search results. Since in content curation you're basically linking to outside content and you write a couple of paragraphs to …

Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a site, resulting in duplicate content flags that will damage a site's reputation with search engines. Use answer boxes targets providing the best and most helpful details to visitors …

Adding your keyword phrase in this fashion is relatively natural and appears virtually unnoticed to those using your site. The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience …

What many eCommerce website marketing managers don't realize is that this is creating duplicate content across these external domains. Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long …

In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. SEO, or search engine optimization, is the process of increasing the probability of a particular company's website emerging from a search. Your landing pages play a huge …

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword …

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. On page …

Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) The creation of effective link bait boosts traffic and leads to higher …

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. You can …