Lets look at our approach to anchor text

Even though sitemaps may seem to be a thing of the past, I strongly believe they are helpful in the optimization game - especially XML sitemaps uploaded to Google Webmaster Tools. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The …

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Cracking the web portals code

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. Headings can help Google to grasp the main topics within your post which, if it's a long piece of content, can often be varied. Do …

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Optimise your site, paying special attention to analysis

Most dynamic websites today are running some sort of content management system (CMS). Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. Anchor …

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I bet you didn't know this about plugins

Which role should the search practitioner play? It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same …

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Give a thought for page rank when planning your web strategy

SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it's an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. Learning more about your target audience isn't …

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Understand about hits

The concept stems from mainframe computers in which one physical piece of hardware is logically partitioned to provide completely separate (virtual) servers. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other …

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The issue of full posts on archive pages

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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The professional approach to web crawlers

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites' traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

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The reality is

In essence, consumers tend to prefer brands sold by socially responsible companies. Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. You can stop improving certain pages, but …

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Concentrate on actionable static pages

Matching marketingobjectives with the key targetmarket is an important step. This is not a good situation, as your site will show a message from your hosting provider asking you to contact them to clean the offending script. To rank top on first page of Google SERP, all a webmaster had …

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Using static pages strategies like the pros

Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. Today, in order to create an attractive and appealing landing page, you must invest in the page's design. Many other questions and topics …

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How we improved our blogs in on week

Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization goal), keyword stuffing finally went out of fashion and is now …

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Measure and monitor your online authority

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. After several months, discard the methods that don't work and put more money into the ones that are successful, or add another method or two. Content is one of …

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How you will benefit from doorway sites

There's so many different types of sites, different ways that you can optimize, different types of optimizations you can try to achieve from different page rankings and different styles of search results. Since in content curation you're basically linking to outside content and you write a couple of paragraphs to …

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How you will benefit from page impressions

Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. This has a direct …

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Advantages of web crawlers and how you can take advantage of this

What many eCommerce website marketing managers don't realize is that this is creating duplicate content across these external domains. Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long …

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The infamy behind forums

Google Ranking is very important for any business or individual on the web today. : Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized …

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You may be asked about analysis in your marketing interview

Investing some time in early website setup (mindful of SEO) can make a big impact on the future growth and visibility of such companies' websites. Once you have a list of potential topic ideas, don't jump right into creating content. First, perform keyword research to identify phrasing that has the …

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One element of your strategy should look at webmaster tools

Search engine traffic is the only time people are actively searching for exactly what it is you sell. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). Never sell …

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How do you feel about widgets now?

By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. If …

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The infamy behind rankings

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. You can …

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Make rankings a priority

Ignore the SEO aspects for now and focus on the business ideas contained in your competitors’ sites and how these are presented. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still …

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Taboos about landing pages that you should know

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search …

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Types of site changes brought on by link research

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Search engines use the notion of citation index to evaluate the number and quality of …

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I bet you didn't know this about content

You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found …

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Can rankings make a huge difference to search engine optimisation?

A search term can be generic, broad, specific and long tail. The right content can attract the right users through your business funnel. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how …

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Carve out time for concentrating on landing pages

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your …

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Use Cases

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going …

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Review your content creation plans and make adjustments

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines …

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Relevance is the key issue

You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like …

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Recover your dead backlinks

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. Having a sitemap for your website plays a crucial …

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Adjust your appearance in search

In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a …

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