Cannibalize your own sales

Six different excellent and experienced people will still do things six different ways. Repeating contract language in an effort to impart greater emphasis is dangerous, as differences in context can lead to confusion in meaning and an unfavorable interpretation in a court of law. You want to build a strong …

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There is no shortcut

Excellent systems to find, keep, and service customers will maximize your bottom-line by selecting the best opportunities available for your company. Take the time to challenge some of the core assumptions of your prior plan to see if they still hold up. In a large business, a department may have …

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Myths About Business

In pull strategies, the manufacturer promotes the product directly to consumers, perhaps by providing coupons and free samples, to encourage them to request the item from retailers. Designate a separate part of the house as your office ' a spare room or warm garage is ideal if you have one, a …

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Make above-average profits

But it s a good idea to take the initiative here and propose something that will be used if you suspect a banker will require it. One of the reasons for differences among plans is that industries are different. While the other clerks are joking, do you be learning. Certainly …

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Updating Your Plan

Do whatever it takes. You may have sold a lot of products in a week, but unless you have actually received the money for them it is not going to hold much sway with the man on the doorstep who needs to be paid for the raw materials or equipment …

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Employees need to understand the big picture

Simply by having chosen to serve a niche versus a broader market will make it easier for you to come up with a strong USP. But the good news is that recessions serve as sort-out time (that is, they sort out the weak businesses from the strong ones and allow …

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Consolidation trends among customers

If you need to pay your suppliers thirty days after receiving their goods and services ' known as thirty-day payment terms ' for example, then try to persuade your customers to pay you quicker than that, for example fourteen days after they receive their goods and services from you. The only way …

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Develop customer surveys

All that information flowing up to senior managers in the form of plans helps keep the brass informed. Most companies you compete with probably provide good service, good quality, and good prices. A commercial mortgage broker might hold industry forums twice a year with speakers presenting on the economy and …

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Guarantee a profitable operation

Ask yourself those same two questions. For this reason, you want your accountant, financial advisor, or attorney to review your loan documents and spell out everything for you very carefully. A board of directors gives you access to expertise, provided you choose them wisely, but at the cost of giving …

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Provide proactive service and quality

Bottom-up can work well in industries that are relatively new, in situations where the lower tiers possess unique expertise or resources, and when the cost of errors is not prohibitive. How often have you had a vendor submit you a price and never follow up? It s definite, comprehensive, and …

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Production checklist

Plans and loan applications aren t interchangeable, however. After this has gone on for several years, and the financier has backed some percentage of those plans and seen how events have turned out, he or she becomes very good at weeding out plans with inconsistencies or overblown projections and zeroing …

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Competitive edge is all-important

As a business owner, where do you invest the majority of your time? Although many businesses are founded to develop new, never-before-seen products, they re still built around a product, even though it may not exist at the moment. Stocks are a form of equity ownership. That said, be careful …

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Take advantage of Business - read these 5 tips

At the top of the list are public offerings of stock, which may cost several hundred thousand dollars in legal and accounting fees to put together and require a great deal of your own time and attention. Business deals need accounting information that emphasises comparability, verifiability and timeliness: such figures …

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What are the advantages of landing pages on today's web?

You never want to leave anyone (especially search bots) guessing what your content is about. That's why you need to name URL paths using easy to understand language that spells out the content precisely. When your website has evergreen content that's well-optimized for search engines, it ranks higher in search …

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Measure and Improve by paying attention to html

When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today …

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Making Changes Early and Often

There are also tools to monitor the rankings, but none can (yet) holistically predict why the changes are happening. What 's important is that Google indexes your site, and when it does, it can find all of your content. If the person says no, they have not done any reviews …

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Drop Keyword in First 100 Words

Duplicated content - the same content that appears on multiple unique URLs - is not welcome by search engines and can cause a serious drop in a website's rankings. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. So, from a communication standpoint, from …

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