Measure and Improve by paying attention to html

When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today …

more ...



Making Changes Early and Often

There are also tools to monitor the rankings, but none can (yet) holistically predict why the changes are happening. What 's important is that Google indexes your site, and when it does, it can find all of your content. If the person says no, they have not done any reviews …

more ...

Drop Keyword in First 100 Words

Duplicated content - the same content that appears on multiple unique URLs - is not welcome by search engines and can cause a serious drop in a website's rankings. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. So, from a communication standpoint, from …

more ...


Bucket brigades based on doorway sites

It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. What are the key purposes of a SWOT analysis? Let users know when they are leaving your site (if it is not obvious …

more ...



Some keywords don't deserve their own page

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. Other times your key people may be involved in other projects and you just don't have enough resources. Duplicate content can appear on a website for different reasons …

more ...

A do-it-yourself guide to authority sites

The implementation phase can vary drastically in size and complexity depending on the project. Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site's product descriptions to your …

more ...

Take care when dealing with bread crumbs

Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. When creating new content ask …

more ...

Boost Your Popularity in the SERPS

The main reason to disavow links is to protect the site from "bad" links that are harming the its reputation (and thus its rank on the Search Engine Results Page). We all know that videos are a great way of keeping audience engaged and entertained. But do you know that …

more ...

Small but important things to observe about indexed pages

As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. A web page can be given an immediate “freshness score” based on its date of publication, when …

more ...



Boost search engine rankings

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. Many site owners (particularly …

more ...

Taboos about site submissions that you should know

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. People’s bullshit meters are well calibrated. If you conduct business online, you need …

more ...


Take care when dealing with content

f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Come up with topics you can turn into comprehensive guides or tutorials. Though some desktop SEO …

more ...

Use Hyphens To Differentiate Words In URL

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via …

more ...

Take-in Originality

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Infographics are candies for our brains. They’re engaging, catch our attention and …

more ...

Onpage factors matter more than with Google

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Word …

more ...

Talk to your customers

If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn …

more ...

Evaluate Your Site Speed

Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish …

more ...

Have a go at optimizing your TF-IDF scores

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which …

more ...

Quality Content

Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and …

more ...

Link baiting for SEO

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

more ...

Is the traffic converting into leads?

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive …

more ...


Link Outreach

It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO …

more ...

Rate of new link growth may signal freshness

All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as …

more ...


Chase down citations and local links

Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is …

more ...

Why Your Content Strategy Should Center Around Evergreen Content

Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Just …

more ...