It s also essential that a presentation plan be accurate. And when you need more products or materials in a hurry, you revert to calling your good old friend at the same supplier or distributor, getting it shipped out without taking time to get another price quote from a different …

The staff doesn't participate in activities or provide input, and therefore doesn't learn how to implement the new skills being taught. When I landed my first construction project, it went well because I did everything myself. A flower shop owner can send her customer list quarterly suggestions for making their …

If your goods are on sale in some prominent store, this device is sure to draw attention. In pull strategies, the manufacturer promotes the product directly to consumers, perhaps by providing coupons and free samples, to encourage them to request the item from retailers. (Current assets are assets likely to …

If intermediaries did not exist, manufacturers would have to assume their duties, greatly increasing their costs and operational complexity. As a matter of fact wages have always been high in the United States because labor has been relatively scarce compared with land and capital, and consequently its marginal productivity has …

Stephen Girard once trusted his drayman to buy a shipload of tea worth $200,000. Most forums are free to access, but some are private and require a fee to join. A short-term loan may be for 90 days and used to finance receivables so you can get a big …

What expertise, skills, or talent do you have that can add value to a venture? It s probably a better idea to ask for a little more than you think you can live with, plus slightly better terms than you really expect. It should ease the task of anybody whose …

Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content …

An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission …

Even though sitemaps may seem to be a thing of the past, I strongly believe they are helpful in the optimization game - especially XML sitemaps uploaded to Google Webmaster Tools. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The …

Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from …

SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it's an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. Learning more about your target audience isn't …

The concept stems from mainframe computers in which one physical piece of hardware is logically partitioned to provide completely separate (virtual) servers. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other …

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites' traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

Matching marketingobjectives with the key targetmarket is an important step. This is not a good situation, as your site will show a message from your hosting provider asking you to contact them to clean the offending script. To rank top on first page of Google SERP, all a webmaster had …

Sitting at your computer without a plan is futile. Website content doesn't just materialize. You have to have some type of outline. It is important to plan what you need to write, why you need to write it, and who you are writing it for. When eCommerce websites copy product …

Think of SEO as one small part of a much more cohesive marketing strategy. Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings. A 2016 WordStream survey found that …

Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. Today, in order to create an attractive and appealing landing page, you must invest in the page's design. Many other questions and topics …

The components of the communication process include the sender, an encoding process, the transmission device, the decoding process, and the receiver. Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in …

There are many sites and services that offer to help place press releases for SEO and public relations gains. The final level of an IMC program adds the integration tools needed to make sure the company effectively serves all customers. See who links to your competitors, try to connect to …

Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization goal), keyword stuffing finally went out of fashion and is now …

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. After several months, discard the methods that don't work and put more money into the ones that are successful, or add another method or two. Content is one of …

There's so many different types of sites, different ways that you can optimize, different types of optimizations you can try to achieve from different page rankings and different styles of search results. Since in content curation you're basically linking to outside content and you write a couple of paragraphs to …

What many eCommerce website marketing managers don't realize is that this is creating duplicate content across these external domains. Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long …

Regardless of the content's publication date, they will direct people to your blog, increasing your web traffic. There are days when I feel like search engine optimization is moving faster than I can digest and I'll never be able to stay up with modern SEO techniques and the constant changes …

In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. SEO, or search engine optimization, is the process of increasing the probability of a particular company's website emerging from a search. Your landing pages play a huge …

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. We can see much of what the search engines have learned just by looking at what content …

We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. 84% of searchers never make it past the bottom of page two of search engine results. In a nut shell, if you want Google to …

Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that …

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. You can …

Ignore the SEO aspects for now and focus on the business ideas contained in your competitors’ sites and how these are presented. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still …

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Mobile SEO is – just like regular SEO …

Inbound links refer to links on other websites which point to your website. Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Google’s PageRank …

Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. Thought and care should be given to social when formulating a search-program strategy. Google has over 200 factors to determine which sites should rank higher …

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Search engines use the notion of citation index to evaluate the number and quality of …

You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found …

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. There are numerous methods you can use to build links some are better for local SEO …

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your …

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Permalinks are the permanent URLs for your …

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines …