After you've outlined your business goals, you need to decide what your Web site must accomplish from a marketing perspective. Some advertising message programs accomplish more than one communications objective. Crowdsourcing involves outsourcing the creative aspect of an advertisement or campaign to the public. Break up big pages into smaller …

A brand's position is never completely fixed. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Is it exciting? Set your images' height and width to what you actually need instead of leaving them …

Do not put on your tinfoil hats on yet, because Ello and Peach aren't coming back. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or …

You need to figure out your customer's path to purchase (the buyer's journey), before you can show up with the right content in each phase. Dedicated servers come preconfigured with all sorts of features on Linux or Windows. Recency theory notes that a consumer exhibits selective attention and focuses on …

Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. No search engine will ever release details of the inner workings of core super-warrior stuff. Placing keywords in these tags can be beneficial in some search engines. For this reason, it's unwise to …

PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. Do not even expect to be on the first page of the Google …

Their goal is to return websites and other digital assets that most closely align with a user's search query. Companies can also select a flighting schedule or approach, whereby communications are presented only during peak times and not at all during other times of the year. An explicit, testable claim …

Social bookmarking sites allow individuals to share bookmarks of websites. Every search engine has a program known as a "bot" or "crawler". These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website …

The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. They do not, however, fully explain why people buy particular products or specific brands or the type of appeal that works to reach them. There are as many …

Mobile marketing is exploding. One of the biggest benefits of SEO is stability. While traffic from a PPC campaign can fluctuate based on competition, the amount of traffic (and sales) a first-place search ranking can produce is steady and reliable, as long as your site is up to par. If …

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. Enthusiasts deliver …

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires. Decision and action tendencies constitute the conative parts of attitudes. A strong …

Google Trends - Another free tool from the ever-generous Google. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. A URL is one of the first things a search engine uses to determine page rank, which is why it is …

Brand loyalty constitutes the ultimate objective of building powerful brands. After you have secured your domain, you can start to think about your hosting requirements. Landing on your home page, your prospects may or may not know your company. Focus on what you need to say on your home page …

A catchy tagline identifies a brand and then stays with it over successive campaigns. Without considering a search engine user's intent, you will attract too much unqualified traffic. In most cases, overt solicitations for products or services aren't welcome. Domain renewal is a straightforward process.

Need to Branch Out

A few days after the migration, you can safely increase the TTL of the site's DNS records. From an integrated communication standpoint, providing consumers with information about a brand's performance on criteria they are likely use becomes the key. A title should be 50-60 characters and a description should be …

Search optimization is not only reading and research, but also dabbling. t's far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. While climbing the rankings on Google and …

One of the best ways to get links when you're first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of customers …

Spending on advertising in videos on sites such as YouTube has risen to $4.6 billion annually and currently grows 20 percent to 40 percent per year, a rate much faster than any other form of advertising. Backlinks are links that are directed towards your website. Also knows as Inbound …

Canonical URLs, help search engines understand that there is only a single version of the page’s URL that should be indexed no matter what other URL versions are rendered in the browser, linked to from external websites, etc. The length of your content isn’t necessarily an indicator of …

I never block Google from working out my own content. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. Trustworthy sites tend to link …

Make sure to review the sites on desktop, mobile, tablet, TV, etc. Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. As a practice I don …

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic …

Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. Being amongst the first websites that …

Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one …

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). If you’re curious how dominant a …

Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. When SEO consultants work on their marketing campaign, the target is getting at the top of the search engine’s ranking position. Nofollow does not mean that the search engine bot will …

You may have heard or been told “just write great content”. In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs …

The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. Thin content, however, will do the exact opposite and should be avoided at all costs. Write a description that would both inform and interest users if they saw your description meta …

Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). Press releases do not carry anywhere close to the link juice they once did with humans or with search engines. Google's war on link spam puts some online businesses at risk of organic search …

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. If so, you probably have enough justification to create a category page or subcategory page …

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. There are many niche communities specialized in different topics …

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. SEO is something that is constantly evolving and changing. SEO simply …

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. You will never get enough traffic on your website. That’s the …

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. The more webpages use the same keyword to point to a subpage, the more signals …

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will …

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Controlling most of the navigation from page to page …

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Keywords are at the heart of SEO, and selecting the right ones can make …