Evaluate Your Site Speed

Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish …

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Have a go at optimizing your TF-IDF scores

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which …

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Google’s algorithms react much faster to your changes today

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. It’s not enough to just know your …

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Quality Content

Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and …

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How do I rank in position zero?

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

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On page optimization a basic pillar for successful SEO

Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. It’s vital …

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Make your website easy to access and well organized

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

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Seeding Promotion on Big Content

t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year …

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Auditing an Existing Site to Identify SEO Problems

CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form …

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Link baiting for SEO

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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Finding Long Tail Keywords

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they …

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Snappy results and SEO

Remember that your success in SEO is directly proportional to the amount of effort you exert. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a …

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Review your most important content on your site

You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s …

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SEO is the tool to drive people to your website

Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s …

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How are you supposed to audit your site structure

Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven …

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Is the traffic converting into leads?

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive …

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Analyzing search engine indexing reports

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers …

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Link Outreach

It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO …

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Use Short And Descriptive URL Permalink

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to …

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Auditing Existing Content

Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. Google, now more than ever, don't just want more content, they want content that they feel is quality. Expect increased conversions, particularly those from visitors who arrived via organic search. Dealing …

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Rate of new link growth may signal freshness

All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as …

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The headings for your homepage

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss …

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Recurring Links

Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. You need to produce …

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What search engines cannot see

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come …

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The most important part of SEO is relationships

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Get reputable websites to link to you. You can achieve …

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SEO can be overwhelming for any number of reasons

Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. While it's true that keyword-stuffing will …

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Chase down citations and local links

Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is …

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Why Your Content Strategy Should Center Around Evergreen Content

Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Just …

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Use different keyword suggestion tools

To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your …

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