To optimize permission marketing, firms feature empowerment and reciprocity. For many businesses the goal is to get their business to position number 1 on Google, but did you know that there's a new top spot on Google called position zero. You've probably noticed these results but maybe not understood them …

Many firms set behavioral goals for advertising programs. Typing keyphrases into Google is what we do every day, right? We type words into Google's search box to get answers to our questions. Rather than simply being a data glitch, certain search engine experts are already starting to call this update …

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most …

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. Other times your key people may be involved in other projects and you just don't have enough resources. Duplicate content can appear on a website for different reasons …

If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Prove that you are trustworthy …

The effect of such practices can benefit your site's SEO enormously, making it firmly an issue for marketing professionals as well as IT. If the website migration involves a redesign, it may be a good thing. The steps involved in the business-to-business buying process are similar to those made by …

SEO isn't a quick tactic that will suddenly boost traffic to your website; it's a long-term commitment, In return, search engines reward helpful websites with better search rankings. The search engine page rankings are important. Rational appeals rely on consumers actively processing the information presented in the content.

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The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Every image included on a page using tags should be given …

The implementation phase can vary drastically in size and complexity depending on the project. Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site's product descriptions to your …

Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. When creating new content ask …

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you're missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing …

There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in …

Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). Headings are a big deal for SEO. They tell Google exactly what's on each page. If you don't use them correctly, your page isn't going to rank well. The best practice for internal linking …

Click submit and see if that content appears elsewhere on your website or on the Web. A visual ad places the greatest emphasis on a picture or the optical element of the presentation. When someone searches for specific keywords and you implemented them into your content search engines will recognize …

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Despite countless claims over the years that have proclaimed the …

If you are doing guest posts, always change your author bio and use different pen names. There are ways to pay for backlinks, but they aren't very effective. The best way to get others to link to your content is to participate in your online community. In this article, we …

If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse or frustrate readers. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have …

Marketing communications can also trigger consumer needs. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. All your …

The main reason to disavow links is to protect the site from "bad" links that are harming the its reputation (and thus its rank on the Search Engine Results Page). We all know that videos are a great way of keeping audience engaged and entertained. But do you know that …

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. There are plenty of business owners whose websites haven’t been updated in years who …

To be sure that Googlebot will not crawl, it is important to disallow these pages on the robots.txt to save on crawl budget. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your …

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Content, no matter how good it is, will always need some SEO love. An authority website is a site that is trusted. It’s trusted …

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The truth is that not everything you read will make your brain’s neurons luster like a pearl. Search engines do not look favorably upon websites that contain …

As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. A web page can be given an immediate “freshness score” based on its date of publication, when …

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. There are many free research tools that will allow you to see how competitive keywords are and which will allow you to …

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. In …

All the pieces have to work together in concert. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog …

Think of outreach as a brand awareness campaign for your most authoritative audience. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website …

Used by companies to promote their products and services, SEO has become a vital component in 21st Century business practices. SEO has the potential to promote companies, without having to pay anything extra for advertising – costs which we’re sure, all businesses would like to save on. Auditing an existing …

Thinking in terms of the search engine–who thinks in terms of the user–too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. Broken links affect site experience, and, say it out loud, Google penalizes bad …

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. Many site owners (particularly …

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search …

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. People’s bullshit meters are well calibrated. If you conduct business online, you need …

While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. Robots tags are directives that allow you to control how search engines crawl and index the content of your website …

We’re talking about 50% to 90% of traffic drop. Some of the most historic cases of explosive growth hacking success involved input into product development as well. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. So, when a …

Art meets science. The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. “Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph …

f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Come up with topics you can turn into comprehensive guides or tutorials. Though some desktop SEO …

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on …

It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. Doing a yearly …

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. A social media following shows that the website has an …