Make your own luck. There are two types of obsolescence. Your job is to discover what your customers need and want, and then deliver it to them. Develop a profitable business model to give you a financial return for the risk you take.

Develop a loyal customer strategy.

After your spouse has filed for divorce or your kids have become strangers to you, the damage too often is done. A sales manager can redirect the activities of salespeople immediately, and an accounting manager can make immediate changes in bookkeeping practices. In addition is the need to decide whether …

To build a business and get what you want, you must be focused on your bottom-line numbers, know what things cost, collect your money, and always make sure you're making a profit. Unsuccessful people are usually too busy to hold meetings. Better understanding of the dynamics and forces shaping the …

Tell them your story. Create financial targets. Social capital refers to established human relationships, both within and external to a company, that create and maintain value. You're probably more acquainted with the basic concepts of doing business than you think.

Unwrapping Customer Service

The ordinary wage system has at least the merit that the reward of the laborer is made dependent only on his own efforts. When you have people problems, it's a reflection on the effectiveness of your leadership. So to make lots of money, making money has to be your top …

Miniplans of five to ten pages are the popular concise models that may stand on their own for smaller businesses. If you are starting a venture without any money, you will have to do most of the work yourself ' and you will have to plough everything you earn straight back …

Ask yourself those same two questions. For this reason, you want your accountant, financial advisor, or attorney to review your loan documents and spell out everything for you very carefully. A board of directors gives you access to expertise, provided you choose them wisely, but at the cost of giving …

Outline the next actions to be taken by the group (things to do, next meeting, etc.). Getting your financial house in order before you start your business can buy you critical time to make a success of your start-up. While speaking at several industry conventions, I surveyed attendees about their …

Bottom-up can work well in industries that are relatively new, in situations where the lower tiers possess unique expertise or resources, and when the cost of errors is not prohibitive. How often have you had a vendor submit you a price and never follow up? It s definite, comprehensive, and …

While putting together your numbers, include a capital reserve fund to spend on special projects or to be used for unforeseen emergencies. People do want a fair price, but they also want to know that what they buy is a good value. Divide this total cost by the total number …

Do you anticipate showing your plan to suppliers to demonstrate that you are a worthy customer? A rookie mistake is to make assumptions. But if this was true, everyone would be driving fifteen-year-old Ford Falcons, wearing generic jeans from Wal-Mart, and washing their own cars. Focus on how better players …

Plans and loan applications aren t interchangeable, however. After this has gone on for several years, and the financier has backed some percentage of those plans and seen how events have turned out, he or she becomes very good at weeding out plans with inconsistencies or overblown projections and zeroing …

As a business owner, where do you invest the majority of your time? Although many businesses are founded to develop new, never-before-seen products, they re still built around a product, even though it may not exist at the moment. Stocks are a form of equity ownership. That said, be careful …

Through your vision, you should express your ideals and what you wish to accomplish on a larger scale than just within your organization. In our experience, however, few people have the knowledge and intuition to be investors in other people's small businesses. It is an appealing idea to create a …

This area is often not the top priority for most business owners. Plus by then you will have much more experience to be able to make the most of it. If you are waiting on customers, treat the small customer just as courteously as the large one. But until they …

Well-thought-out, justified ideas get serious consideration. Ongoing organizational systems will keep your employees headed toward the desired end result. Excellent service is perhaps the most important thing you can add to any product or service today. Outline the next actions to be taken by the group (things to do, next …

The best way to do this is by creating the most realistic version of one, two, or even three different members of your ideal audience. Finding a mentor or another entrepreneur who has built a business of his or her own can give you the additional insight of experience. A …

Large, multinational businesses have capabilities that small, local businesses do not, but small businesses also perform important economic functions. Have you ever noticed that successful people who have their lives in order are also more active, involved, and generous with charities, their church, and volunteer organizations? If you are doing …

At the top of the list are public offerings of stock, which may cost several hundred thousand dollars in legal and accounting fees to put together and require a great deal of your own time and attention. Business deals need accounting information that emphasises comparability, verifiability and timeliness: such figures …

Compounding the problem for the organization is that the department no longer has its best researcher making discoveries on the bench. The third theory says that wages are a result of bargaining, of competition in the labor market, a question of supply and demand. The loans are often expensive, carrying …

All managerial functions in a company, for example, top management, selling, buying, manufacturing, accounting, R & D, financial, personnel are involved, but those directly involved in interaction with external counterparts such as selling and buying are of special interest. Customers will pay a higher or lower price based on THEIR perception …

Business ideas that no one has ever thought of are rare. A marketing program and sales system can generate a big return for a small investment. Inflation is a 'normal' economic state: The value of money gradually decreases, leading to slowly rising prices and salaries. The best way to do …

You never want to leave anyone (especially search bots) guessing what your content is about. That's why you need to name URL paths using easy to understand language that spells out the content precisely. When your website has evergreen content that's well-optimized for search engines, it ranks higher in search …

For instance, the term shopping cart is closely related to the topic of ecommerce, and if you want the context of your content to be easily recognized by search engines, you should consider including some of those related terms. Big companies can sometimes be difficult to navigate. Information technology staff …

Easier said than done, I know. It can be time-consuming to manually go through every search result and identify what, exactly, is your competition's kryptonite. Consistent logos, taglines, headlines, and campaigns aid in this process. Your website should be designed with your visitor in mind. Nobody wants to wait a …

Semantic search is powered by a process called word-sense disambiguation. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page In theory, it is important …

When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today …

You can hire a graphic designer for custom work or order letterhead and business cards from a store catalog, customizing ink colors and paper stock. . If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description …

Positioning perceptions include variables such as the quality of products, the price, methods of distribution, packaging, image, and other factors. At one end of the spectrum, highly specialized, boutique agencies offer one specific service (for example, making television ads) or serve one type of client. Adding proof terms to your …

Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. The broken links link-building strategy is perhaps the most neglected, most potent link building strategy. Social Media is a good indicator of how popular a website is, especially if it's …

You want your company's name to be one of the first results that they see. Many people don't even bother to look in Google for news. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that …

Web spider-based search engines employ an automated program, the web spider, to create their index databases. it's crucial to know everything about it. The title tag, an HTML tag that exists in the head section of each webpage, provides an initial cue or context as to what the topical subject …

When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. Typically, your domain may be set to renew on a yearly basis. Globally integrated marketing communications (GIMC) programs are vital for international …

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). People love visual content. It's easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of …

There are also tools to monitor the rankings, but none can (yet) holistically predict why the changes are happening. What 's important is that Google indexes your site, and when it does, it can find all of your content. If the person says no, they have not done any reviews …

Duplicated content - the same content that appears on multiple unique URLs - is not welcome by search engines and can cause a serious drop in a website's rankings. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. So, from a communication standpoint, from …

The frequency of placement is less important than once considered as Google has gotten more sophisticated with their ability to identify the theme of your content based on just a few related keyword phrases. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its …

Find out who is linking to them. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as …

Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. When someone searches "shop women's watches" in Google, you want your website to show up. Integration is …

It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. What are the key purposes of a SWOT analysis? Let users know when they are leaving your site (if it is not obvious …