Successful business owners focus on maximizing customer relationships and seeking better business opportunities. If you notice that within a few months, your declining margins will push your break-even point too high to live with, you can take action now to fix the problem. They do not have time to plow …

But there are downsides to starting a business in booming economies, including the fact that unemployment is usually low (which means good employees are hard to find). If you find that managing the day-to-day headaches of a small business isn't for you, perhaps a viable alternative would be to consider …

Do you want the cheapest website developer or the one who will get your company the most traffic? Hence, the really commanding business brain is at an immense premium in the market. Business deals rely on existing calculations and measurements, but sometimes they also initiate developments of new ones. This …

All issues regarding employees typically require a lawyer s involvement to avoid the specific liabilities that your company may face. The sum total is contained in two words, words that electrify, nevertheless. So replace fixed costs with variable costs and adopt a new model ' pay as you go. Regardless of …

Mezzanine financing, an even later stage, may be required for a major expansion of profitable and robust enterprises. Readers don t necessarily want to see an attorney on staff. Enthusiasm moves stones. So, what is the best way to motivate people to do what you want them to do?

What …

It s important, however, that a plan update not be a mechanical task, limited to plugging in the most recent sales figures. Make it a priority to seek wealth-building opportunities. If you jot down a paragraph on the back of an envelope describing your business strategy, you ve written a …

Business owners have a tough job managing customers and working with people to get the results they want. . So you need to choose a product or service which people instantly 'get', otherwise it is going to be an uphill ' and expensive ' battle. A credit check will look at their financial …

Bankers are less likely to provide startup money to turn a concept into a business, and they are even less likely to put up seed money to prove a concept unless you have a track record of launching previous businesses with successful results. It is the company owner's net stock …

Now, the key to a successful website is less about utilizing keywords and more about relevant content. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO specialist's …

If you're using images as links, provide the link ALT text alternative for all semantically related images. The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages, offers, and incentives tailored to her past data and history. Just taking a fraction of …

When the marketing team understands the needs and attitudes of the target market, messages can be structured to meet them. The major goal of all external optimization activities centers on link building. Although site search is not a specific SEO tactic, it is an essential website feature that affects the …

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 …

It is often good practice to state what the website contains or offers and why the user should visit it. Your website must be easy for visitors to use if you want them to stick around at all. That doesn't mean there can't be compelling and maybe even controversial content …

An SEO keyword is a popular search term your core audience looks for on a regular basis. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. SEO is about as close to free as you …

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till …

Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The …

I always advice "Stick to basics", focus on getting real visitors and giving them a good experience while browsing your Website/blog. "search engines reward helpful websites with better search rankings" Therefore, SEO is the process of making search engines happy! Developing a website that appeals to the audience in …

Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a site, resulting in duplicate content flags that will damage a site's reputation with search engines. Use answer boxes targets providing the best and most helpful details to visitors …

Adding your keyword phrase in this fashion is relatively natural and appears virtually unnoticed to those using your site. The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience …

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword …

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. On page …

Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) The creation of effective link bait boosts traffic and leads to higher …

In Google’s never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. Don’t get hyper-focused on particular short-form keyword searches unless you’re convinced by overwhelming …

Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is likely to convert based on your blog content. Metadata has become less important in SEO …

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Search Console shows your average position for each of the keywords you rank for and how many …

Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Article directories grant another space where a subscriber might …

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry …

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling …

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost …

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! On-page optimization is one part of search engine optimization and …

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. SEO and …

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

Link outreach is a bit “old school” but can still be quite powerful. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn …

Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. Relevance is the key issue when choosing …

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Optimizing your website will invariably lead to more organic traffic later on …

Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Search engines are the primary method of navigation for most Internet users. For great search engine optimization …

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it’s not enough to …

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work …

The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your …