Managing an organization's brand image constitutes a critical element in the successful development of an integrated marketing communications plan. In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. Google assumes that users search for information and not advertisements. Moz …

After you've outlined your business goals, you need to decide what your Web site must accomplish from a marketing perspective. Some advertising message programs accomplish more than one communications objective. Crowdsourcing involves outsourcing the creative aspect of an advertisement or campaign to the public. Break up big pages into smaller …

Do not put on your tinfoil hats on yet, because Ello and Peach aren't coming back. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or …

If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don't have to worry about sharing a relevant link. But make sure that you don't overdo this by using commercial …

Competitors might enter a market and usurp a brand's position. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position's CTR was just over 10%. Content that circles endlessly around a single topic undoes …

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Sometimes, even unintentionally you may end up creating thin content and attract Google penalty consequently …

However, if you take advantage of the many free and low-cost techniques in this book, you can reduce your dollar cost of customer acquisition and stand a better chance of making a profit. It may seem quite fascinating for your website to have a lot of content for a lot …

Statistics change over time, as they include numbers relevant to a particular period. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address …

The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. They do not, however, fully explain why people buy particular products or specific brands or the type of appeal that works to reach them. There are as many …

Mobile marketing is exploding. One of the biggest benefits of SEO is stability. While traffic from a PPC campaign can fluctuate based on competition, the amount of traffic (and sales) a first-place search ranking can produce is steady and reliable, as long as your site is up to par. If …

There's no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea …

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site …

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires. Decision and action tendencies constitute the conative parts of attitudes. A strong …

Google Trends - Another free tool from the ever-generous Google. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. A URL is one of the first things a search engine uses to determine page rank, which is why it is …

While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website's life when SEO and website design collide head-on: the website refresh. Content with no links can go only so far. Growth marketing …

A catchy tagline identifies a brand and then stays with it over successive campaigns. Without considering a search engine user's intent, you will attract too much unqualified traffic. In most cases, overt solicitations for products or services aren't welcome. Domain renewal is a straightforward process.

Need to Branch Out

There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don't want your website to be listed on such pages. It's fairly easy to spot an online review written by an employee or owner of a …

Spending on advertising in videos on sites such as YouTube has risen to $4.6 billion annually and currently grows 20 percent to 40 percent per year, a rate much faster than any other form of advertising. Backlinks are links that are directed towards your website. Also knows as Inbound …

I never block Google from working out my own content. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. Trustworthy sites tend to link …

Make sure to review the sites on desktop, mobile, tablet, TV, etc. Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. As a practice I don …

An SEO keyword is a popular search term your core audience looks for on a regular basis. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search …

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic …

Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one …

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). If you’re curious how dominant a …

You may have heard or been told “just write great content”. In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs …

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. If so, you probably have enough justification to create a category page or subcategory page …

While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Human users are already …

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). Backlinks are links from other websites to yours, and are incredibly important in the SEO …

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. The more webpages use the same keyword to point to a subpage, the more signals …

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will …

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. All the content you produce should be tailored to your target customer / audience. If you submit …

Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results To a …

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the …

So what it does it take to achieve a high ranking on Google? The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. You …

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us …

Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional …