It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s …

Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Adding proof terms to your content helps …

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

Write locally oriented content: It’s one of the best things you can do to improve local rankings. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. There are literally hundreds of factors that contribute …

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Well-written content is also far more likely to …

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms …