Compare duplicate content to being on a crossroad

Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). Backlinks are links from other websites to yours, and are incredibly important in the SEO …

more ...

Socialize on Twitter as much as you can

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

more ...

You’re not an SEO, unless you’re also a content marketer

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. The more webpages use the same keyword to point to a subpage, the more signals …

more ...


Add a Pin-It Button to Your Site

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will …

more ...

Integrate your Most Popular Phrases into All Page Titles

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. All the content you produce should be tailored to your target customer / audience. If you submit …

more ...

Let the world know you are creating exceedingly good content

Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results To a …

more ...


Follow an Established Path to Success

So what it does it take to achieve a high ranking on Google? The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. You …

more ...

Recurring Links

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

more ...

Google recommends this as a strategy

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us …

more ...

How to approach content from an SEO perspective

Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional …

more ...


Taxonomy and post type needs

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means …

more ...

Make basic duplicate listing detection

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent …

more ...

Group your target keywords into 3 different buckets

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Search …

more ...



SEO has a wide range of other benefits for your business

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search engine algorithms will continue to become more sophisticated. Community hijacking involves finding online communities that are made up of your target market, or people …

more ...

Remove unnecessary outbound links

Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. External, or outbound, links indicate that you are …

more ...

Use GTMetrix & Pingdom To Optimize Website Speed

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an …

more ...

SEO stands for Search Engine Optimization

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. If you website is new, however, or you have a low domain authority, just posting …

more ...

Social sharing

Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether …

more ...

Rate of new link growth may signal freshness

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s …

more ...

Revamp your URL to make it more SEO-friendly

Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Adding proof terms to your content helps …

more ...

Be Mobile Friendly

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

more ...

Quality Backlinking

Write locally oriented content: It’s one of the best things you can do to improve local rankings. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. There are literally hundreds of factors that contribute …

more ...

Assessing Historical Progress

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Well-written content is also far more likely to …

more ...

It’s about relevancy, and relevancy only

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms …

more ...