An SEO keyword is a popular search term your core audience looks for on a regular basis. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search …

Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. Being amongst the first websites that …

All the pieces have to work together in concert. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog …

Think of outreach as a brand awareness campaign for your most authoritative audience. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website …

Used by companies to promote their products and services, SEO has become a vital component in 21st Century business practices. SEO has the potential to promote companies, without having to pay anything extra for advertising – costs which we’re sure, all businesses would like to save on. Auditing an existing …

Thinking in terms of the search engine–who thinks in terms of the user–too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. Broken links affect site experience, and, say it out loud, Google penalizes bad …

Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. When SEO consultants work on their marketing campaign, the target is getting at the top of the search engine’s ranking position. Nofollow does not mean that the search engine bot will …

The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. Thin content, however, will do the exact opposite and should be avoided at all costs. Write a description that would both inform and interest users if they saw your description meta …

Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). Press releases do not carry anywhere close to the link juice they once did with humans or with search engines. Google's war on link spam puts some online businesses at risk of organic search …

While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. Robots tags are directives that allow you to control how search engines crawl and index the content of your website …

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. A social media following shows that the website has an …

There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed …

While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Human users are already …

Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings …

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. There are many niche communities specialized in different topics …

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. SEO is something that is constantly evolving and changing. SEO simply …

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. You will never get enough traffic on your website. That’s the …

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the …

Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). Backlinks are links from other websites to yours, and are incredibly important in the SEO …

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. All the content you produce should be tailored to your target customer / audience. If you submit …

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Controlling most of the navigation from page to page …

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Keywords are at the heart of SEO, and selecting the right ones can make …

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year …

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they …

So what it does it take to achieve a high ranking on Google? The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. You …

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us …

Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional …

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. In document analysis …

You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there …

Remember that your success in SEO is directly proportional to the amount of effort you exert. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a …

You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s …

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Search …

There is no minimum amount of words or text to rank in Google. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. While SEOs aren’t generally user experience experts, we …

A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit …

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search engine algorithms will continue to become more sophisticated. Community hijacking involves finding online communities that are made up of your target market, or people …

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short …

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers …

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume …