A salary of $50,000 a year as president of a railroad or manufacturing company at first sight seems exorbitant; but the payment of such a salary usually means pure business. It accommodates the frequent lag between when a purchase is made and cash changes hands. The amazing advantages to …

The justification of private property, on the other hand, lies rather in its expediency than in any inherent and unalterable law of nature. Your team members need to know where they stand in order to meet your goals and expectations. Operational, administration, and production excellence starts with complete systems to …

So deal with these sections of your plan in greater depth, but you can be more concise in other areas. Expert, innovative management of inventory is a very important part of the success of Walmart, one of the great all-time success stories in retail. For service providers, availability means a …

Some customers want to know who they are doing business with. An especially fast growing company with rapidly increasing sales might be chronically short of cash. Compounding the problem for the organization is that the department no longer has its best researcher making discoveries on the bench. You have no …

Managing an organization's brand image constitutes a critical element in the successful development of an integrated marketing communications plan. In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. Google assumes that users search for information and not advertisements. Moz …

If an individual has used a search engine to locate articles and information about new cars, she then may see an advertisement for Toyota or another car brand. Both of these tools are free, but will only check up to a certain number of URLs. As a result, Google has …

A brand's position is never completely fixed. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Is it exciting? Set your images' height and width to what you actually need instead of leaving them …

For instance, the term shopping cart is closely related to the topic of ecommerce, and if you want the context of your content to be easily recognized by search engines, you should consider including some of those related terms. Big companies can sometimes be difficult to navigate. Information technology staff …

You need to figure out your customer's path to purchase (the buyer's journey), before you can show up with the right content in each phase. Dedicated servers come preconfigured with all sorts of features on Linux or Windows. Recency theory notes that a consumer exhibits selective attention and focuses on …

Positioning perceptions include variables such as the quality of products, the price, methods of distribution, packaging, image, and other factors. At one end of the spectrum, highly specialized, boutique agencies offer one specific service (for example, making television ads) or serve one type of client. Adding proof terms to your …

Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. The broken links link-building strategy is perhaps the most neglected, most potent link building strategy. Social Media is a good indicator of how popular a website is, especially if it's …

Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. No search engine will ever release details of the inner workings of core super-warrior stuff. Placing keywords in these tags can be beneficial in some search engines. For this reason, it's unwise to …

If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don't have to worry about sharing a relevant link. But make sure that you don't overdo this by using commercial …

Competitors might enter a market and usurp a brand's position. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position's CTR was just over 10%. Content that circles endlessly around a single topic undoes …

PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. Do not even expect to be on the first page of the Google …

Their goal is to return websites and other digital assets that most closely align with a user's search query. Companies can also select a flighting schedule or approach, whereby communications are presented only during peak times and not at all during other times of the year. An explicit, testable claim …

Social bookmarking sites allow individuals to share bookmarks of websites. Every search engine has a program known as a "bot" or "crawler". These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website …

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Sometimes, even unintentionally you may end up creating thin content and attract Google penalty consequently …

However, if you take advantage of the many free and low-cost techniques in this book, you can reduce your dollar cost of customer acquisition and stand a better chance of making a profit. It may seem quite fascinating for your website to have a lot of content for a lot …

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most …

Statistics change over time, as they include numbers relevant to a particular period. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address …

If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Prove that you are trustworthy …

There's no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea …

SEO isn't a quick tactic that will suddenly boost traffic to your website; it's a long-term commitment, In return, search engines reward helpful websites with better search rankings. The search engine page rankings are important. Rational appeals rely on consumers actively processing the information presented in the content.

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The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Every image included on a page using tags should be given …

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site …

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. Enthusiasts deliver …

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you're missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing …

There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in …

Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). Headings are a big deal for SEO. They tell Google exactly what's on each page. If you don't use them correctly, your page isn't going to rank well. The best practice for internal linking …

While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website's life when SEO and website design collide head-on: the website refresh. Content with no links can go only so far. Growth marketing …

Brand loyalty constitutes the ultimate objective of building powerful brands. After you have secured your domain, you can start to think about your hosting requirements. Landing on your home page, your prospects may or may not know your company. Focus on what you need to say on your home page …

If you are doing guest posts, always change your author bio and use different pen names. There are ways to pay for backlinks, but they aren't very effective. The best way to get others to link to your content is to participate in your online community. In this article, we …

A few days after the migration, you can safely increase the TTL of the site's DNS records. From an integrated communication standpoint, providing consumers with information about a brand's performance on criteria they are likely use becomes the key. A title should be 50-60 characters and a description should be …

There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don't want your website to be listed on such pages. It's fairly easy to spot an online review written by an employee or owner of a …

Search optimization is not only reading and research, but also dabbling. t's far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. While climbing the rankings on Google and …

One of the best ways to get links when you're first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of customers …

Marketing communications can also trigger consumer needs. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. All your …

Canonical URLs, help search engines understand that there is only a single version of the page’s URL that should be indexed no matter what other URL versions are rendered in the browser, linked to from external websites, etc. The length of your content isn’t necessarily an indicator of …

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The truth is that not everything you read will make your brain’s neurons luster like a pearl. Search engines do not look favorably upon websites that contain …