The most popular of several SBA-loan programs is the 7(a) General Small Business Loans. Voices that might otherwise be unheard are allowed into the decision making process, but it can be inefficient, cacophonous, and confusing. Profitability ratios measure the ability to generate profits and include profit margin, return on …

You can take advantage of listening to others experiences, and use this knowledge to build your project faster and safer. Your goal is to see your top customers every two to three months. A business transaction works because each party assigns a higher value to what it receives than what …

You may be a past or even a current version of your target audience, but consider this just the mere fact that you are creating a product distinguishes you from your customers. Now you can develop a marketing program and determine how you'll attack your target customer list. When you …

Buying an existing business often requires that you shell out more money at the outset, in the form of a down payment to buy the business. Every employee on your project team needs to know what they're responsible for and when they're successful. Compounding the problem for the organization is …

The man who can sell the most goods is the one who knows the weaknesses of human nature, and how to avail himself of them. This is easily achieved with an organized and systemized operation led by a professional management team and well-trained employees. A niche market is more specific …

(That s doubly true if, as is the case with many entrepreneurs, both descriptions apply to you.) Collateral is just something the banker can seize and sell to get back some or all of the money you ve borrowed in the event that everything goes wrong and you can t …

To build an excellent company, create, draft, and implement operational systems to minimize problems and maximize profits! Some customers want to know who they are doing business with. Stick to facts. Therefore, if you squander the money your investors have provided, you can be pretty sure you won t get …

Many angels are well-off professionals, such as doctors and lawyers. But successful business owners know that the business of business marketing, financing, hiring, training, firing, planning, negotiating, purchasing, balancing the books, maintaining the physical plant, resolving employee tiffs, and much more must receive primary attention if their passion is to …

That something is likely to be either your family or your business ' or perhaps both. Entrepreneurs know that cash-flow, working capital, profit, and equity are collectively the lifeblood of their future. Finally, the adequate combination of roles and interfaces depends on the priorities and capabilities of the various suppliers. When …

Do it different or do it right! Impressive educational credentials among company managers provide strong reasons for an investor or other plan reader to feel good about your company. Over time, companies take customers for granted, don't treat them with respect, and start thinking of them as necessary evils. You …

And the best way to ensure that a year from now you ll be looking back on your performance with satisfaction and pride is to plan now and often. Within the low cost and high profitability models, there is one big winner: online courses. Rank each customer target by total …

Give them birthday, anniversary, and thank you gifts. Should you take another look at how you spend your money? The only way to get lots of work is to price your products and services lower than you want to or should to make enough profit to get a fair return …

No, you're not a lawyer, or a storekeeper, or a bread maker, or a painter, or a business consultant, or a television repair service, or a delivery service, or an advertising agency. Then they're put into jobs without proper indoctrination and with little training, and they're left alone to learn …

But one cost that didn t seem especially variable went up sharply as business volume climbed. Think of a CPA. The most formidable barrier to progress has always been the senseless opposition of those to whom it would be of the greatest benefit. Most owners don't like sales and prefer …

Include the major discussion points and the conclusions reached, and solicit comments, questions, corrections, and clarifications. They make giving back a top priority in their lives. Also, the construction of additional hotel rooms may be called for, causing mortgage payments to increase to a new fixed level. Unless you prepare …

In a deflationary environment, businesses and business customers may delay making ordinary investments and purchases in anticipation of better prices tomorrow and the next day. Business planning can take on a life of its own. Even then you ll probably get a chance to work out the problem. Then, when …

Such causes of success or failure as are in the line of this work will now be considered. The Buck Stops Here! It is not possible to take up the arguments on this point, but it may be said in a word that the manager of business contributes a needed …

So deal with these sections of your plan in greater depth, but you can be more concise in other areas. Expert, innovative management of inventory is a very important part of the success of Walmart, one of the great all-time success stories in retail. For service providers, availability means a …

Some customers want to know who they are doing business with. An especially fast growing company with rapidly increasing sales might be chronically short of cash. Compounding the problem for the organization is that the department no longer has its best researcher making discoveries on the bench. You have no …

Managing an organization's brand image constitutes a critical element in the successful development of an integrated marketing communications plan. In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. Google assumes that users search for information and not advertisements. Moz …

If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don't have to worry about sharing a relevant link. But make sure that you don't overdo this by using commercial …

Competitors might enter a market and usurp a brand's position. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position's CTR was just over 10%. Content that circles endlessly around a single topic undoes …

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Sometimes, even unintentionally you may end up creating thin content and attract Google penalty consequently …

However, if you take advantage of the many free and low-cost techniques in this book, you can reduce your dollar cost of customer acquisition and stand a better chance of making a profit. It may seem quite fascinating for your website to have a lot of content for a lot …

Statistics change over time, as they include numbers relevant to a particular period. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address …

There's no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea …

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site …

While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website's life when SEO and website design collide head-on: the website refresh. Content with no links can go only so far. Growth marketing …

There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don't want your website to be listed on such pages. It's fairly easy to spot an online review written by an employee or owner of a …

An SEO keyword is a popular search term your core audience looks for on a regular basis. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search …

While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Human users are already …

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). Backlinks are links from other websites to yours, and are incredibly important in the SEO …

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. All the content you produce should be tailored to your target customer / audience. If you submit …

So what it does it take to achieve a high ranking on Google? The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. You …

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us …

Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional …

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Search …

A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit …

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search engine algorithms will continue to become more sophisticated. Community hijacking involves finding online communities that are made up of your target market, or people …