They insist that profits are really the earnings of labor which have been withheld from the laborer by the superior skill and economic strength of the capitalist manager; they are institutional robbery, the exploitation of labor. If you can offer overnight shipping, on-site service, or 24/7 availability, it can …

Neither do you have the time or money to start educating potential customers about why they need your product or what it can do for them. Let not the smallest thing be done in a slipshod way. You ll also have to have a financial structure, including payables-and-receivables systems and …

Many business owners focus on maintaining enough sales volume to stay busy. The actions of departments and their employees invariably affect other departments and the entire organization. A person with a great resume, treated poorly by management, is no longer very motivated and likely NOT to be a good person …

Marketers can employ two different strategies for global companies. Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. The most successful marketers not only work to share their brand's message, but they concentrate on building unique and personal relationships with their community. When you …

The program covers all of a firm's business-to-business, market channel, customerfocused, and internally-directed communications. With so many changes to navigate, it's easy to miss something. Placing your site at the top of Google search is only half the battle. However, some sites with outdated or poorly written pages have fallen …

For instance, the term shopping cart is closely related to the topic of ecommerce, and if you want the context of your content to be easily recognized by search engines, you should consider including some of those related terms. Big companies can sometimes be difficult to navigate. Information technology staff …

Positioning perceptions include variables such as the quality of products, the price, methods of distribution, packaging, image, and other factors. At one end of the spectrum, highly specialized, boutique agencies offer one specific service (for example, making television ads) or serve one type of client. Adding proof terms to your …

Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. The broken links link-building strategy is perhaps the most neglected, most potent link building strategy. Social Media is a good indicator of how popular a website is, especially if it's …

It's true, that a few duplicates on your site won't hurt you, Google is clever enough to filter them out, but when you reach a large scale, often on ecommerce websites with hundreds, if not thousands of product pages it can become a serious issue. Make sure that all of …

LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them into every post. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There …

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most …

If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Prove that you are trustworthy …

Google Trends provide clean and reliable results for the popularity of keywords and phrases. Enticing a consumer to take the final step and make the purchase constitutes a primary goal for SEO. Google's initial Panda update was targeted primarily at content farms - sites with a massive amount of content written …

SEO isn't a quick tactic that will suddenly boost traffic to your website; it's a long-term commitment, In return, search engines reward helpful websites with better search rankings. The search engine page rankings are important. Rational appeals rely on consumers actively processing the information presented in the content.

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The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Every image included on a page using tags should be given …

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you're missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing …

There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in …

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of traditional link building practice. The destination address remains …

Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). Headings are a big deal for SEO. They tell Google exactly what's on each page. If you don't use them correctly, your page isn't going to rank well. The best practice for internal linking …

If you are doing guest posts, always change your author bio and use different pen names. There are ways to pay for backlinks, but they aren't very effective. The best way to get others to link to your content is to participate in your online community. In this article, we …

An explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner is a unique selling proposition. Quick acceptance of failure is what keeps a web marketing program profitable. Let's dive into some of the most common forms of external (off-site) duplicate content that prevent …

Marketing communications can also trigger consumer needs. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. All your …

Limit each paragraph to 2-3 sentences at most. It's even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. There is also no doubt in our minds that it is an extremely good marketing tool for …

If it works for 91% or businesses, it is very likely to work for you too. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). The bottom line is to ensure that category pages are robust …

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The truth is that not everything you read will make your brain’s neurons luster like a pearl. Search engines do not look favorably upon websites that contain …

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page With content being king, SEO may as well be queen. They …

All the pieces have to work together in concert. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog …

Think of outreach as a brand awareness campaign for your most authoritative audience. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website …

Used by companies to promote their products and services, SEO has become a vital component in 21st Century business practices. SEO has the potential to promote companies, without having to pay anything extra for advertising – costs which we’re sure, all businesses would like to save on. Auditing an existing …

Thinking in terms of the search engine–who thinks in terms of the user–too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. Broken links affect site experience, and, say it out loud, Google penalizes bad …

If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly …

While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. Robots tags are directives that allow you to control how search engines crawl and index the content of your website …

Google Trends provide clean and reliable results for the popularity of keywords and phrases. There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. This also allows Google to make tens of billions per year on …

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. In short, content flagged as “thin” is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. Set mobile page …

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. A social media following shows that the website has an …

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. If you're trying to get links from colleges, create …

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. If …

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description …

There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed …

Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings …