Have a go at optimizing your TF-IDF scores

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which …

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Aim to be in the top 3 positions, not just in the first page

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Seriously …

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Google’s algorithms react much faster to your changes today

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. It’s not enough to just know your …

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Increase leads and ultimately sales

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Links found within the main body text of a webpage is …

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User-generated content + communities

It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. When we talk about visibility, we …

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spend your money to support a cause close to your industry

Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web …

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Add a Pin-It Button to Your Site

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will …

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What search engines cannot see

Choose your keywords carefully, and keep user intent as your primary goal. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. The world is always …

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Quality Content

Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and …

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Backlink Ranking Factors

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

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SEO local search best practice

Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. To achieve and maintain good placements on result …

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Integrate your Most Popular Phrases into All Page Titles

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. All the content you produce should be tailored to your target customer / audience. If you submit …

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The first choice should be reporting

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Controlling most of the navigation from page to page …

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Build on the trust of existing content

Link outreach is a bit “old school” but can still be quite powerful. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn …

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How do I rank in position zero?

Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your …

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Is Cross linking bad?

Develop SEO-enabled content from creation that is ready to deliver across all devices. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query …

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It’s easier when you look at an example

Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. Relevance is the key issue when choosing …

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On page optimization a basic pillar for successful SEO

Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. It’s vital …

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Write Good Title Tags

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Keywords are at the heart of SEO, and selecting the right ones can make …

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Make your website easy to access and well organized

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

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Seeding Promotion on Big Content

t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year …

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Let the world know you are creating exceedingly good content

Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results To a …

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Auditing an Existing Site to Identify SEO Problems

CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form …

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How to search engine optimize your website

Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. If your site is new and is in a competitive niche with high DR scores, then your initial …

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Link baiting for SEO

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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Determining the goal for the site

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. If you perform an SEO audit now and then …

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Track Desktop and Mobile Analytics and Metrics Separately

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. The relevance of a website’s content …

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What’s the Take-Away?

If the wrong people are hitting your website, it's all for nothing Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. As touched upon before - backlinks are simply links from other websites directing viewers to your site …

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Implement responsive design

If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work …

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Finding Long Tail Keywords

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they …

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Follow an Established Path to Success

So what it does it take to achieve a high ranking on Google? The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. You …

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Recurring Links

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

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Work out an engagement strategy that is win-win for everyone

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but …

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Authorship may be the future of search

Links at the top of a page carry more weight than those further down. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Alt attributes are the text alternatives to your image which will …

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The first choice should be navigation

Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact …

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