Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Write good content …

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Google tends to prefer Featured Snippet content that begin logically as an answer would. In order to please both the search engines (who will reward you with high rankings over …

Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming …

To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it …

Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… Readability has never …

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Get reputable websites to link to you. You can achieve …

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo …

Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. While it's true that keyword-stuffing will …

Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is …

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on …

Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of …

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can …

Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Just …

To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your …

The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Visitors who really like the look or feel of a website are more likely to recommend the website …

The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your …

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is …

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After …

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms …