Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. If you website is new, however, or you have a low domain authority, just posting …

Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether …

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. Making your content easy to read and understand helps make it useful to your readers. Some …

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search …

The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing …

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s …

It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. There’s strong evidence that click-through rates will influence your website’s Google search ranking …

Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Adding proof terms to your content helps …

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. Whether you should go after …

Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. But here’s the thing: it takes …

It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO …

Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The …

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. The number and …

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will …

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to …

Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. Google, now more than ever, don't just want more content, they want content that they feel is quality. Expect increased conversions, particularly those from visitors who arrived via organic search. Dealing …

Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to …

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. Controlling most of the navigation from page to page …

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Make sure that all …

All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as …

SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Keyword research is an entire sub-discipline within …

If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into …

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. For sites “with just a few things to mark up,” Google also offers a tool …

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss …

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it’s not enough to …

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Great content marketing is essentially the bait you put on the end of your hook to attract the …

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on …

Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work …

Write locally oriented content: It’s one of the best things you can do to improve local rankings. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. There are literally hundreds of factors that contribute …

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Well-written content is also far more likely to …

Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. You need to produce …

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come …

If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the …

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Write good content …

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Google tends to prefer Featured Snippet content that begin logically as an answer would. In order to please both the search engines (who will reward you with high rankings over …