You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found …

A search term can be generic, broad, specific and long tail. The right content can attract the right users through your business funnel. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how …

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. There are numerous methods you can use to build links some are better for local SEO …

Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Article directories grant another space where a subscriber might …

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. If you're trying to get links from colleges, create …

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. If …

Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first page of Google …

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description …

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your …

There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed …

Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. The reason you want natural, helpful …

While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Human users are already …

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings …

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry …

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via …

In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience …

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. There are many niche communities specialized in different topics …

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Permalinks are the permanent URLs for your …

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. Any link to another part of the same site is called an internal link. As well …

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors …

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going …

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Infographics are candies for our brains. They’re engaging, catch our attention and …

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Outliers are the actual reason why we study average and median numbers separately. Quite a …

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Word …

If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn …

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines …

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. SEO is something that is constantly evolving and changing. SEO simply …

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling …

You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like …

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost …

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. Create social media accounts with the major sites and update them …

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Some users might link to your page using the URL of …

Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site …

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. You will never get enough traffic on your website. That’s the …

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. Having a sitemap for your website plays a crucial …

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! On-page optimization is one part of search engine optimization and …

Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Your bounce rate is determined by the amount of people that click on …

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the …