Take a customer focused approach to analytics

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. We can see much of what the search engines have learned just by looking at what content …

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A do-it-yourself guide to keyword density

To include local SEO is now essential. The more you focus on Google and doing the right thing for website visitors, the more you'll win at SEO. Strengthening or creating links between the brand and other nodes of information that exist in the person's knowledge structure will be the goal …

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Things about RSS feeds you have to experience yourself

Spending on advertising in videos on sites such as YouTube has risen to $4.6 billion annually and currently grows 20 percent to 40 percent per year, a rate much faster than any other form of advertising. Backlinks are links that are directed towards your website. Also knows as Inbound …

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Let's talk about blogs

Marketing communications can also trigger consumer needs. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. All your …

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Go long-tail and forget link building

Limit each paragraph to 2-3 sentences at most. It's even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. There is also no doubt in our minds that it is an extremely good marketing tool for …

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Boost Your Popularity in the SERPS

The main reason to disavow links is to protect the site from "bad" links that are harming the its reputation (and thus its rank on the Search Engine Results Page). We all know that videos are a great way of keeping audience engaged and entertained. But do you know that …

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Talk to your customers

Canonical URLs, help search engines understand that there is only a single version of the page’s URL that should be indexed no matter what other URL versions are rendered in the browser, linked to from external websites, etc. The length of your content isn’t necessarily an indicator of …

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Pay particular attention to reporting when performing an audit

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword …

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Deliver sustainable traffic to your website

This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches. According to Google, no-follow provides a way for webmasters to tell search engines …

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Types of site changes brought on by offsite SEO

I never block Google from working out my own content. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. Trustworthy sites tend to link …

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The truth about SEM

Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that …

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Maybe splogs will be a thing of the past

Make sure to review the sites on desktop, mobile, tablet, TV, etc. Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. As a practice I don …

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Top trends in web crawlers to watch

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Content, no matter how good it is, will always need some SEO love. An authority website is a site that is trusted. It’s trusted …

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We've reached a tipping point when it comes to offsite SEO

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. On page …

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Its true content is the reality of optimisation

Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) The creation of effective link bait boosts traffic and leads to higher …

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Search engine health checks should look at meta tags

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The truth is that not everything you read will make your brain’s neurons luster like a pearl. Search engines do not look favorably upon websites that contain …

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One element of your strategy should look at CTR

An SEO keyword is a popular search term your core audience looks for on a regular basis. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search …

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One element of your strategy should look at webmaster tools

Search engine traffic is the only time people are actively searching for exactly what it is you sell. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). Never sell …

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How do you feel about widgets now?

By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. If …

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Pay attention to site submissions

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic …

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The infamy behind rankings

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. You can …

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Small but important things to observe about indexed pages

As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. A web page can be given an immediate “freshness score” based on its date of publication, when …

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Make rankings a priority

Ignore the SEO aspects for now and focus on the business ideas contained in your competitors’ sites and how these are presented. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still …

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Create a search marketing strategy based on forums

Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. Being amongst the first websites that …

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Maybe doorway sites will be a thing of the past

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Mobile SEO is just like regular SEO …

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Taboos about landing pages that you should know

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search …

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Random musings on ROI

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page With content being king, SEO may as well be queen. They …

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How to Protect Your Content

Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one …

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Picking Geo Modifiers

Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really …

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Write a keyword-rich introduction about LSI

All the pieces have to work together in concert. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog …

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