Google Ranking Factors

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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Entirely too genius SEO

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors …

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Use Cases

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going …

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Take-in Originality

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Infographics are candies for our brains. They’re engaging, catch our attention and …

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The goal of SEO is to make you money

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Outliers are the actual reason why we study average and median numbers separately. Quite a …

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Onpage factors matter more than with Google

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Word …

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Talk to your customers

If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn …

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Review your content creation plans and make adjustments

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines …

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Make your site fast

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. SEO is something that is constantly evolving and changing. SEO simply …

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Write a great title for SEO friendly posts

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling …

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Relevance is the key issue

You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like …

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Help with geolocation and international SEO

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. Create social media accounts with the major sites and update them …

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Keyword Research — Avoid at Your Peril

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Some users might link to your page using the URL of …

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Evaluate Your Site Speed

Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site …

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Use Google’s Disavow Tool To Improve Ranking

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. You will never get enough traffic on your website. That’s the …

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Recover your dead backlinks

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. Having a sitemap for your website plays a crucial …

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The most important part of SEO is backlink indexing

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! On-page optimization is one part of search engine optimization and …

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Page load time

Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Your bounce rate is determined by the amount of people that click on …

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Compare duplicate content to being on a crossroad

Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). Backlinks are links from other websites to yours, and are incredibly important in the SEO …

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Socialize on Twitter as much as you can

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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What is that page’s PA (page authority)?

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. SEO and …

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Adjust your appearance in search

In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a …

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Content is King (for now)

Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! There’s no need to spend more time on the optimisation if your content is not appealing enough …

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You’re not an SEO, unless you’re also a content marketer

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. The more webpages use the same keyword to point to a subpage, the more signals …

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Evaluate Your Site Speed

Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish …

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People rarely take free SEO advice

Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. There are some legitimate concerns …

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Have a go at optimizing your TF-IDF scores

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which …

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Aim to be in the top 3 positions, not just in the first page

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Seriously …

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Google’s algorithms react much faster to your changes today

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. It’s not enough to just know your …

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Increase leads and ultimately sales

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Links found within the main body text of a webpage is …

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User-generated content + communities

It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. When we talk about visibility, we …

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spend your money to support a cause close to your industry

Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web …

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Add a Pin-It Button to Your Site

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will …

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What search engines cannot see

Choose your keywords carefully, and keep user intent as your primary goal. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. The world is always …

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Quality Content

Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and …

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Backlink Ranking Factors

You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well …

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