Give a thought for page rank when planning your web strategy

SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it's an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. Learning more about your target audience isn't …

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Understand about hits

The concept stems from mainframe computers in which one physical piece of hardware is logically partitioned to provide completely separate (virtual) servers. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other …

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If content is so terrible, why don't statistics show this?

Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. When someone searches "shop women's watches" in Google, you want your website to show up. Integration is …

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Actionable tips on googlebot crawlers and Facebook

It's true, that a few duplicates on your site won't hurt you, Google is clever enough to filter them out, but when you reach a large scale, often on ecommerce websites with hundreds, if not thousands of product pages it can become a serious issue. Make sure that all of …

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What can you do about scraping right now?

PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. Do not even expect to be on the first page of the Google …

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The issue of full posts on archive pages

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Bucket brigades based on doorway sites

It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. What are the key purposes of a SWOT analysis? Let users know when they are leaving your site (if it is not obvious …

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The professional approach to web crawlers

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites' traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

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The reality is

In essence, consumers tend to prefer brands sold by socially responsible companies. Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. You can stop improving certain pages, but …

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Reasons that people rely on reporting

Their goal is to return websites and other digital assets that most closely align with a user's search query. Companies can also select a flighting schedule or approach, whereby communications are presented only during peak times and not at all during other times of the year. An explicit, testable claim …

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Concentrate on actionable static pages

Matching marketingobjectives with the key targetmarket is an important step. This is not a good situation, as your site will show a message from your hosting provider asking you to contact them to clean the offending script. To rank top on first page of Google SERP, all a webmaster had …

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Winning marketing tactics for forums

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 …

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Improve engagement by utilising widgets

Social bookmarking sites allow individuals to share bookmarks of websites. Every search engine has a program known as a "bot" or "crawler". These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website …

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Small but important things to observe about keyword research

Many firms set behavioral goals for advertising programs. Typing keyphrases into Google is what we do every day, right? We type words into Google's search box to get answers to our questions. Rather than simply being a data glitch, certain search engine experts are already starting to call this update …

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Focus on performance, user experience, and trust rank

Sitting at your computer without a plan is futile. Website content doesn't just materialize. You have to have some type of outline. It is important to plan what you need to write, why you need to write it, and who you are writing it for. When eCommerce websites copy product …

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Find out more about URLs

LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them into every post. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There …

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Random musings on backlinks

It is often good practice to state what the website contains or offers and why the user should visit it. Your website must be easy for visitors to use if you want them to stick around at all. That doesn't mean there can't be compelling and maybe even controversial content …

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How do you feel about Google algorithms now?

Think of SEO as one small part of a much more cohesive marketing strategy. Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings. A 2016 WordStream survey found that …

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Random musings on search engine spiders

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Sometimes, even unintentionally you may end up creating thin content and attract Google penalty consequently …

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Here is a quick way to solve a problem with widgets

However, if you take advantage of the many free and low-cost techniques in this book, you can reduce your dollar cost of customer acquisition and stand a better chance of making a profit. It may seem quite fascinating for your website to have a lot of content for a lot …

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Clarification about walled garden sites

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most …

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Some keywords don't deserve their own page

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. Other times your key people may be involved in other projects and you just don't have enough resources. Duplicate content can appear on a website for different reasons …

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Ridiculous rules about long tail search

Statistics change over time, as they include numbers relevant to a particular period. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address …

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How we improved our LSI in on week

They're therefore considered to be "thin". These negative sentiments are normally caused by a bad experience with a vendor or particular brand. It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog regarding the topic. By taking the time to make …

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Using static pages strategies like the pros

Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. Today, in order to create an attractive and appealing landing page, you must invest in the page's design. Many other questions and topics …

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Keyword Research

The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. They do not, however, fully explain why people buy particular products or specific brands or the type of appeal that works to reach them. There are as many …

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Establish your position regarding trust rank

If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Prove that you are trustworthy …

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The philosophy of web crawlers

Google Trends provide clean and reliable results for the popularity of keywords and phrases. Enticing a consumer to take the final step and make the purchase constitutes a primary goal for SEO. Google's initial Panda update was targeted primarily at content farms - sites with a massive amount of content written …

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One important aspect is link research

The components of the communication process include the sender, an encoding process, the transmission device, the decoding process, and the receiver. Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in …

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Who else wants to be successful with SERPs

The effect of such practices can benefit your site's SEO enormously, making it firmly an issue for marketing professionals as well as IT. If the website migration involves a redesign, it may be a good thing. The steps involved in the business-to-business buying process are similar to those made by …

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Using javascript strategies like the pros

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till …

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What you can do with marketing analytics

There's no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea …

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