Group your target keywords into 3 different buckets

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Search …

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Leads are the lifeblood of a business

Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. Remember, Google doesn’t like content written for SEO purposes. Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so …

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Search engine health check

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the …

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Experience-based competitive audits

There is no minimum amount of words or text to rank in Google. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. While SEOs aren’t generally user experience experts, we …

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The first choice should be backlinks

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them When you architect a website and you place SEO at the forefront of a web project …

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Effect of keyword density on my rankings

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. In order to get the …

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How are you supposed to audit your site structure

Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven …

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How do you make a Google friendly site?

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only …

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What are the different revenue models for SEO?

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Leveraging exceptional content is the right way to engage your …

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SEO has a wide range of other benefits for your business

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search engine algorithms will continue to become more sophisticated. Community hijacking involves finding online communities that are made up of your target market, or people …

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Keep a Record of All SEO Expenses

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short …

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Create the structure for your post

Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. It appears that …

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Boost Underperforming Content

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling …

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Remove unnecessary outbound links

Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. External, or outbound, links indicate that you are …

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Links, links, links!

Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Low-quality links …

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Is the traffic converting into leads?

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive …

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Add Content Expiry Headers

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Standard SEO advice is …

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Collaborate and filter

Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such …

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Readability

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling …

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Why do backlinks matter?

Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Search engines are the primary method of navigation for most Internet users. For great search engine optimization …

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Analyzing search engine indexing reports

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers …

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Be mindful of structure

Any discrepancies might cause Google to NOT show your business' information on a search result page. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need …

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Use GTMetrix & Pingdom To Optimize Website Speed

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an …

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Voice Searching Matters

Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Over the past few years, one of the most common phrases in SEO …

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Building An Effective SEO Strategy

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume …

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On page optimization is a foundation for successful SEO

Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. You should not only use social networks to acquire potential new customers, generate …

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Understand Google’s Ranking Algorithm

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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Optimization ensures the Website is organized efficiently and succinctly

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

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SEO stands for Search Engine Optimization

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. If you website is new, however, or you have a low domain authority, just posting …

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Social sharing

Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether …

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What is the trustworthiness of the linking domain?

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. Making your content easy to read and understand helps make it useful to your readers. Some …

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A service that does what you're looking for

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search …

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Rate of new link growth may signal freshness

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s …

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Identify (and include) commonly searched keywords

It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. There’s strong evidence that click-through rates will influence your website’s Google search ranking …

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Revamp your URL to make it more SEO-friendly

Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Adding proof terms to your content helps …

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