Never underestimate the influence of web crawlers

The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. Thin content, however, will do the exact opposite and should be avoided at all costs. Write a description that would both inform and interest users if they saw your description meta …

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Taboos about site submissions that you should know

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. People’s bullshit meters are well calibrated. If you conduct business online, you need …

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To get fast rankings, you need duplication

Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). Press releases do not carry anywhere close to the link juice they once did with humans or with search engines. Google's war on link spam puts some online businesses at risk of organic search …

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Defining Your Site’s Audience

If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly …

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Consider comment spam at the inception

While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. Robots tags are directives that allow you to control how search engines crawl and index the content of your website …

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Here are lots of ways to develop seed lists

Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is likely to convert based on your blog content. Metadata has become less important in SEO …

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Great ideas about nofollow links to share with your colleagues

Art meets science. The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. “Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph …

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Optimise your site, paying special attention to duplication

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Search Console shows your average position for each of the keywords you rank for and how many …

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Take care when dealing with content

f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Come up with topics you can turn into comprehensive guides or tutorials. Though some desktop SEO …

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Make comment spam your centre of attention

Google Trends provide clean and reliable results for the popularity of keywords and phrases. There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. This also allows Google to make tens of billions per year on …

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Types of site changes brought on by link research

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Search engines use the notion of citation index to evaluate the number and quality of …

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Bucket brigades based on user generated content

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on …

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Using traffic estimation tools in conjunction with ROI

It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. Doing a yearly …

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Make bounce rates your centre of attention

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. In short, content flagged as “thin” is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. Set mobile page …

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Its all about dynamic pages

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. A social media following shows that the website has an …

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I bet you didn't know this about content

You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found …

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Can rankings make a huge difference to search engine optimisation?

A search term can be generic, broad, specific and long tail. The right content can attract the right users through your business funnel. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how …

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Make scraping your centre of attention

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. There are numerous methods you can use to build links some are better for local SEO …

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Think like a human not a robot when it comes to nofollow links

Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Article directories grant another space where a subscriber might …

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People still ask me about 301 redirects and its importance today

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. If you're trying to get links from colleges, create …

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Using Google’s Disavow Tool

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. If …

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Create helpful and shareable content

Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first page of Google …

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Why has web 2.0 been so popular?

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description …

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Carve out time for concentrating on landing pages

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your …

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SEO on-page best practice

There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed …

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Follow a consistent cadence towards googlebot crawlers

Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. The reason you want natural, helpful …

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Tracking and tuning

While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Human users are already …

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Get Product Reviews from your biggest fans

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

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Target keywords

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry …

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Use Hyphens To Differentiate Words In URL

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via …

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The first indication should be analytics

In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience …

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