An explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner is a unique selling proposition. Quick acceptance of failure is what keeps a web marketing program profitable. Let's dive into some of the most common forms of external (off-site) duplicate content that prevent …

A catchy tagline identifies a brand and then stays with it over successive campaigns. Without considering a search engine user's intent, you will attract too much unqualified traffic. In most cases, overt solicitations for products or services aren't welcome. Domain renewal is a straightforward process.

Need to Branch Out

Google Ranking is very important for any business or individual on the web today. : Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized …

A few days after the migration, you can safely increase the TTL of the site's DNS records. From an integrated communication standpoint, providing consumers with information about a brand's performance on criteria they are likely use becomes the key. A title should be 50-60 characters and a description should be …

If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse or frustrate readers. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have …

As a content creator, you would want to provide genuinely useful content to users, but there could be issues holding you back that you were not aware of. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious …

There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don't want your website to be listed on such pages. It's fairly easy to spot an online review written by an employee or owner of a …

Investing some time in early website setup (mindful of SEO) can make a big impact on the future growth and visibility of such companies' websites. Once you have a list of potential topic ideas, don't jump right into creating content. First, perform keyword research to identify phrasing that has the …

Search optimization is not only reading and research, but also dabbling. t's far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. While climbing the rankings on Google and …

One of the best ways to get links when you're first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of customers …

In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. SEO, or search engine optimization, is the process of increasing the probability of a particular company's website emerging from a search. Your landing pages play a huge …

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. We can see much of what the search engines have learned just by looking at what content …

To include local SEO is now essential. The more you focus on Google and doing the right thing for website visitors, the more you'll win at SEO. Strengthening or creating links between the brand and other nodes of information that exist in the person's knowledge structure will be the goal …

Spending on advertising in videos on sites such as YouTube has risen to $4.6 billion annually and currently grows 20 percent to 40 percent per year, a rate much faster than any other form of advertising. Backlinks are links that are directed towards your website. Also knows as Inbound …

Marketing communications can also trigger consumer needs. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. All your …

Limit each paragraph to 2-3 sentences at most. It's even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. There is also no doubt in our minds that it is an extremely good marketing tool for …

The main reason to disavow links is to protect the site from "bad" links that are harming the its reputation (and thus its rank on the Search Engine Results Page). We all know that videos are a great way of keeping audience engaged and entertained. But do you know that …

Canonical URLs, help search engines understand that there is only a single version of the page’s URL that should be indexed no matter what other URL versions are rendered in the browser, linked to from external websites, etc. The length of your content isn’t necessarily an indicator of …

The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source Growth hacking is the practice of deploying a search program that is hyper-focused on growth …

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. CMO’s eyes light up …

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword …

We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. 84% of searchers never make it past the bottom of page two of search engine results. In a nut shell, if you want Google to …

This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches. According to Google, no-follow provides a way for webmasters to tell search engines …

I never block Google from working out my own content. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. Trustworthy sites tend to link …

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. There are plenty of business owners whose websites haven’t been updated in years who …

Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that …

Make sure to review the sites on desktop, mobile, tablet, TV, etc. Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. As a practice I don …

To be sure that Googlebot will not crawl, it is important to disallow these pages on the robots.txt to save on crawl budget. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your …

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Content, no matter how good it is, will always need some SEO love. An authority website is a site that is trusted. It’s trusted …

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. On page …

Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) The creation of effective link bait boosts traffic and leads to higher …

If it works for 91% or businesses, it is very likely to work for you too. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). The bottom line is to ensure that category pages are robust …

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The truth is that not everything you read will make your brain’s neurons luster like a pearl. Search engines do not look favorably upon websites that contain …

An SEO keyword is a popular search term your core audience looks for on a regular basis. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search …

Search engine traffic is the only time people are actively searching for exactly what it is you sell. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). Never sell …

By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. If …

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic …

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. You can …

As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. A web page can be given an immediate “freshness score” based on its date of publication, when …

Ignore the SEO aspects for now and focus on the business ideas contained in your competitors’ sites and how these are presented. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still …