Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much …

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. A shallow, highly crawlable link structure is critical to …

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Content …

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Optimizing your website will invariably lead to more organic traffic later on …

Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s …

eyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business …

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Search …

Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. Remember, Google doesn’t like content written for SEO purposes. Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so …

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the …

There is no minimum amount of words or text to rank in Google. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. While SEOs aren’t generally user experience experts, we …

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them When you architect a website and you place SEO at the forefront of a web project …

A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit …

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. In order to get the …

Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven …

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only …

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Leveraging exceptional content is the right way to engage your …

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search engine algorithms will continue to become more sophisticated. Community hijacking involves finding online communities that are made up of your target market, or people …

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short …

A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. Any SEO pro will tell you that every day brings something new in the world …

Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. It appears that …

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling …

Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. External, or outbound, links indicate that you are …

Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Low-quality links …

Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. Building an email list …

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive …

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Standard SEO advice is …

Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such …

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling …

Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Search engines are the primary method of navigation for most Internet users. For great search engine optimization …

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers …

Any discrepancies might cause Google to NOT show your business' information on a search result page. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need …

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an …

Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Over the past few years, one of the most common phrases in SEO …

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume …

Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. You should not only use social networks to acquire potential new customers, generate …

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. If you website is new, however, or you have a low domain authority, just posting …

Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether …