Keep customers happy

Lower price, higher quality, and better name recognition are examples of competitive advantages. The existence of relationships is challenging for accounting and for the sharing and appropriation of values. As the weak businesses disappear, they leave in their place an opportunity for newer, stronger competitors to surface. The glut of …

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Double your rate of failure

Wealth is a great quantity or store of money, possessions, property, or other riches. It is efficient but can be overreliant on old ways when a new approach is needed. If a restaurant or hotel operated like most businesses do, it wouldn't stay in business more than a few weeks …

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Get customers to call

Bonds and bank loans are two sources of debt capital. Exalt the importance of every item. Ask them what they hope for in their future, what interests them about their job, how you can help them reach their goals, and take an interest in their family and personal life. If …

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Get customers off price

So are new inventions. But successful business owners know that the business of business marketing, financing, hiring, training, firing, planning, negotiating, purchasing, balancing the books, maintaining the physical plant, resolving employee tiffs, and much more must receive primary attention if their passion is to have a safe haven. Know and …

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Managing Finance

Without customers, everything else is irrelevant. If you spend all your marketing money on uniforms for your employees, keeping your facility spick and span, and doing excellent work, you may not achieve your marketing goal (more revenue at a higher price). When drafting and evaluating potential mission and vision statements …

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Getting the Policies to Work in Marketing

It is important to know what you re paying for to determine if you re getting your money s worth. Finally, the effects of what a manager does on the business landscape will not depend on his own actions or approaches alone, but form an integral part of a sequence …

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A lazy person's guide to Operations

The cost structure is like the architect's plan of a building ' simple to tweak when the plans are just a drawing on a piece of paper and the building doesn't yet exist, a nightmare to change when the building is half built. The next step is to implement the process …

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Finance on a budget

PROMOTION IS ONE area where not having any money to spend can be a positive advantage. Finally, organisations will need to engage in monitoring the relationship costs and benefits. Steve Jobs knew long before we did ourselves that we were going to love his products and would be helpless to …

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Required approvals list

Customers are likely to be concerned about how well your respective strategies fit with theirs. Retailers of auto parts, home improvement supplies, and all sorts of other goods have found that simply having knowledgeable salespeople who know how to replace the water pump in a 95 Chevy will lure customers …

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