Background information on Marketing

No, you're not a lawyer, or a storekeeper, or a bread maker, or a painter, or a business consultant, or a television repair service, or a delivery service, or an advertising agency. They take what comes in the door and compete against too many cheap competitors who don't know how …

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Why should customers only buy from you?

This is because those we know well introduced us long ago to the opportunities they can provide, but those with whom we are barely familiar are connected to an entirely different network of opportunities. The better an organisation becomes in understanding and selecting the appropriate roles and interfaces, the more …

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5 easy steps to more Business sales

What you offer as an entrepreneur will determine whom you will attract. Remember that his profound belief in you--belief in you when out of business hours as well as in--is your surest stepping-stone to promotion. A business therefore shouldn t restrict its markup to what it thinks customers will deem …

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Managing Finance

Ongoing organizational systems will keep your employees headed toward the desired end result. But it doesn't have to be that way, and the advent of direct debit and the ability to take payment online and over the phone has made it much easier for small firms to take payment immediately …

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How green are your sales?

Venture capitalists are not as likely to provide seed money as some other, less tough-minded financing sources, such as family investors. This is a good way to advertise when the article is a cheap affair which can be shown in the street. Many, many businesses never make it past the …

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Collect money

Functional obsolescence means a device can no longer perform its intended function or cannot perform it efficiently or safely, and should be replaced. It is related of a Yankee book-peddler that he sold three copies of the same book to a family in one day--to the husband in the store …

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Design is how it works

Provide blank charts for team leaders to draft what's needed, upcoming milestones, and requirements. The philosophy of business is concerned with broader meanings of business as a human endeavor, including whether business is fundamentally an economic or social phenomenon, the moral obligations of business to society, the degree to which …

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The decision tree

Instead, he or she stumbles on the right opportunity. In actual practice, no. But one cost that didn t seem especially variable went up sharply as business volume climbed. The better an organisation becomes in understanding and selecting the appropriate roles and interfaces, the more likely it is to leverage …

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Increase market share

You want to get to a there, a point in the future (usually three to five years out) at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets. This isn t to say that a down economy means …

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