The most important part of SEO is backlink indexing

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! On-page optimization is one part of search engine optimization and …

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What is that page’s PA (page authority)?

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. SEO and …

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People rarely take free SEO advice

Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. There are some legitimate concerns …

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Aim to be in the top 3 positions, not just in the first page

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Seriously …

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Add a Pin-It Button to Your Site

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will …

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Is Cross linking bad?

Develop SEO-enabled content from creation that is ready to deliver across all devices. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query …

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Follow an Established Path to Success

So what it does it take to achieve a high ranking on Google? The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. You …

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Geolocation

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. Having keywords in …

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Taxonomy and post type needs

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means …

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Ensure your images are SEO-optimised

SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it …

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How are you supposed to audit your site structure

Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven …

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Keep a Record of All SEO Expenses

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short …

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Add Content Expiry Headers

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Standard SEO advice is …

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Readability

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling …

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SEO for lead generation: Pros and cons

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. Whether you should go after …

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Use Short And Descriptive URL Permalink

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to …

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Too much of content

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Great content marketing is essentially the bait you put on the end of your hook to attract the …

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Get inside the heads of your customers

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO …

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SEO can be overwhelming for any number of reasons

Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. While it's true that keyword-stuffing will …

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Chase down citations and local links

Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is …

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The first indication should be hosting location

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After …

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