Authorship may be the future of search

Links at the top of a page carry more weight than those further down. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Alt attributes are the text alternatives to your image which will …

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Why Relevancy Matters in Building Real Links

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

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The most obvious backlink tactic

You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there …

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How Can I Create Engaging, Trustworthy Content?

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Content …

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SEO is the tool to drive people to your website

Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s …

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Search engine health check

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the …

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Remove unnecessary outbound links

Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. External, or outbound, links indicate that you are …

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Links, links, links!

Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Low-quality links …

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Be mindful of structure

Any discrepancies might cause Google to NOT show your business' information on a search result page. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need …

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Voice Searching Matters

Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Over the past few years, one of the most common phrases in SEO …

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On page optimization is a foundation for successful SEO

Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. You should not only use social networks to acquire potential new customers, generate …

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Understand Google’s Ranking Algorithm

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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Optimization ensures the Website is organized efficiently and succinctly

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

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What is the trustworthiness of the linking domain?

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. Making your content easy to read and understand helps make it useful to your readers. Some …

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Auditing Existing Content

Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. But here’s the thing: it takes …

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Use 301 Redirects Effectively

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. Controlling most of the navigation from page to page …

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Be Mobile Friendly

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

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The headings for your homepage

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss …

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Quality Backlinking

Write locally oriented content: It’s one of the best things you can do to improve local rankings. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. There are literally hundreds of factors that contribute …

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A good website brings boatloads of money into your bank account

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Write good content …

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Google Loves Diversity

Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming …

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To get fast rankings, you need a fast site

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can …

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Stop changing your domain name

The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Visitors who really like the look or feel of a website are more likely to recommend the website …

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