After you've outlined your business goals, you need to decide what your Web site must accomplish from a marketing perspective. Some advertising message programs accomplish more than one communications objective. Crowdsourcing involves outsourcing the creative aspect of an advertisement or campaign to the public. Break up big pages into smaller …

Marketers can employ two different strategies for global companies. Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. The most successful marketers not only work to share their brand's message, but they concentrate on building unique and personal relationships with their community. When you …

The most critical thing to automate is competitor research. The customer typically will not develop loyalty to a brand without sufficient knowledge. Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. Then, the …

The program covers all of a firm's business-to-business, market channel, customerfocused, and internally-directed communications. With so many changes to navigate, it's easy to miss something. Placing your site at the top of Google search is only half the battle. However, some sites with outdated or poorly written pages have fallen …

Do not put on your tinfoil hats on yet, because Ello and Peach aren't coming back. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or …

Even though sitemaps may seem to be a thing of the past, I strongly believe they are helpful in the optimization game - especially XML sitemaps uploaded to Google Webmaster Tools. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The …

Most dynamic websites today are running some sort of content management system (CMS). Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. Anchor …

It's true, that a few duplicates on your site won't hurt you, Google is clever enough to filter them out, but when you reach a large scale, often on ecommerce websites with hundreds, if not thousands of product pages it can become a serious issue. Make sure that all of …

Their goal is to return websites and other digital assets that most closely align with a user's search query. Companies can also select a flighting schedule or approach, whereby communications are presented only during peak times and not at all during other times of the year. An explicit, testable claim …

Sitting at your computer without a plan is futile. Website content doesn't just materialize. You have to have some type of outline. It is important to plan what you need to write, why you need to write it, and who you are writing it for. When eCommerce websites copy product …

Statistics change over time, as they include numbers relevant to a particular period. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address …

There's no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea …

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site …

Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The …

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. Enthusiasts deliver …

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you're missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing …

Adding your keyword phrase in this fashion is relatively natural and appears virtually unnoticed to those using your site. The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience …

While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website's life when SEO and website design collide head-on: the website refresh. Content with no links can go only so far. Growth marketing …

A catchy tagline identifies a brand and then stays with it over successive campaigns. Without considering a search engine user's intent, you will attract too much unqualified traffic. In most cases, overt solicitations for products or services aren't welcome. Domain renewal is a straightforward process.

Need to Branch Out

Google Ranking is very important for any business or individual on the web today. : Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized …

As a content creator, you would want to provide genuinely useful content to users, but there could be issues holding you back that you were not aware of. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious …

Search optimization is not only reading and research, but also dabbling. t's far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. While climbing the rankings on Google and …

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. CMO’s eyes light up …

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword …

We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. 84% of searchers never make it past the bottom of page two of search engine results. In a nut shell, if you want Google to …

By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. If …

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic …

Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. Being amongst the first websites that …

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. There are many free research tools that will allow you to see how competitive keywords are and which will allow you to …

Think of outreach as a brand awareness campaign for your most authoritative audience. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website …

Used by companies to promote their products and services, SEO has become a vital component in 21st Century business practices. SEO has the potential to promote companies, without having to pay anything extra for advertising – costs which we’re sure, all businesses would like to save on. Auditing an existing …

Inbound links refer to links on other websites which point to your website. Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Google’s PageRank …

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. This means that search engines are starting to give more weight to the content that is on a …

It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. Doing a yearly …

The trouble with creating your second or fifth page for lollipops, for instance, is that they probably all make the same points. We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Again …

The 404 code is also important if you want to use tools that scan your site for broken links as there’s no other way for a machine to warn you that broken links exist. Besides looking for established companies and Internet presences to learn from, you can also pick …

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors …

You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like …

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. Having a sitemap for your website plays a crucial …