How to survive your first encounter with page impressions

An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission …

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Hidden facts about scraping

A brand's position is never completely fixed. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Is it exciting? Set your images' height and width to what you actually need instead of leaving them …

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Why Your Content Is Your Most Important Asset

For instance, the term shopping cart is closely related to the topic of ecommerce, and if you want the context of your content to be easily recognized by search engines, you should consider including some of those related terms. Big companies can sometimes be difficult to navigate. Information technology staff …

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Making Changes Early and Often

There are also tools to monitor the rankings, but none can (yet) holistically predict why the changes are happening. What 's important is that Google indexes your site, and when it does, it can find all of your content. If the person says no, they have not done any reviews …

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Drop Keyword in First 100 Words

Duplicated content - the same content that appears on multiple unique URLs - is not welcome by search engines and can cause a serious drop in a website's rankings. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. So, from a communication standpoint, from …

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Last Mile Fibre Suggestions

Telecommunications companies typically use fiber optic cables for long distance runs, because of their resistance to attenuation and electromagnetic interference. However, the so-called last mile - the connection from the nearest switch to the end user’s premises - has traditionally been a copper-based medium. Copper cables are relatively inexpensive to install …

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If content is so terrible, why don't statistics show this?

Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. When someone searches "shop women's watches" in Google, you want your website to show up. Integration is …

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Random musings on search engine spiders

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Sometimes, even unintentionally you may end up creating thin content and attract Google penalty consequently …

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Using static pages strategies like the pros

Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. Today, in order to create an attractive and appealing landing page, you must invest in the page's design. Many other questions and topics …

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The philosophy of web crawlers

Google Trends provide clean and reliable results for the popularity of keywords and phrases. Enticing a consumer to take the final step and make the purchase constitutes a primary goal for SEO. Google's initial Panda update was targeted primarily at content farms - sites with a massive amount of content written …

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Using javascript strategies like the pros

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till …

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Reasons that marketers love non reciprocal links

With tightening marketing budgets, more companies use in-house advertising resources. SEO isn't an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Make sure that the links you build are natural and that Google doesn't …

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I bet you didn't know this about web portals

When building your content, you'll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Many other people could be doing the same thing. The most believable testimonies come from everyday people, actual customers. Having an appropriate title will increase traffic …

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How to diagnose comment spam related issues

Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a site, resulting in duplicate content flags that will damage a site's reputation with search engines. Use answer boxes targets providing the best and most helpful details to visitors …

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We've reached a tipping point when it comes to rankings

Regardless of the content's publication date, they will direct people to your blog, increasing your web traffic. There are days when I feel like search engine optimization is moving faster than I can digest and I'll never be able to stay up with modern SEO techniques and the constant changes …

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You may be asked about analysis in your marketing interview

Investing some time in early website setup (mindful of SEO) can make a big impact on the future growth and visibility of such companies' websites. Once you have a list of potential topic ideas, don't jump right into creating content. First, perform keyword research to identify phrasing that has the …

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A do-it-yourself guide to keyword density

To include local SEO is now essential. The more you focus on Google and doing the right thing for website visitors, the more you'll win at SEO. Strengthening or creating links between the brand and other nodes of information that exist in the person's knowledge structure will be the goal …

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Deliver sustainable traffic to your website

This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches. According to Google, no-follow provides a way for webmasters to tell search engines …

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We've reached a tipping point when it comes to offsite SEO

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. On page …

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One element of your strategy should look at CTR

An SEO keyword is a popular search term your core audience looks for on a regular basis. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search …

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Learning about Google algorithms

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). If you’re curious how dominant a …

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Add the URL’s of all your social profiles

You may have heard or been told “just write great content”. In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs …

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Run an SEO brainstorming session

Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. Thought and care should be given to social when formulating a search-program strategy. Google has over 200 factors to determine which sites should rank higher …

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Never underestimate the influence of web crawlers

The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. Thin content, however, will do the exact opposite and should be avoided at all costs. Write a description that would both inform and interest users if they saw your description meta …

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Here are lots of ways to develop seed lists

Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is likely to convert based on your blog content. Metadata has become less important in SEO …

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Great ideas about nofollow links to share with your colleagues

Art meets science. The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. “Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph …

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Make bounce rates your centre of attention

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. In short, content flagged as “thin” is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. Set mobile page …

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Its all about dynamic pages

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. A social media following shows that the website has an …

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Make scraping your centre of attention

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. There are numerous methods you can use to build links some are better for local SEO …

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Follow a consistent cadence towards googlebot crawlers

Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. The reason you want natural, helpful …

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Onpage factors matter more than with Google

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Word …

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Help with geolocation and international SEO

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. Create social media accounts with the major sites and update them …

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Evaluate Your Site Speed

Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site …

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