A do-it-yourself guide to keyword density

To include local SEO is now essential. The more you focus on Google and doing the right thing for website visitors, the more you'll win at SEO. Strengthening or creating links between the brand and other nodes of information that exist in the person's knowledge structure will be the goal …

more ...

Deliver sustainable traffic to your website

This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches. According to Google, no-follow provides a way for webmasters to tell search engines …

more ...

We've reached a tipping point when it comes to offsite SEO

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. On page …

more ...

One element of your strategy should look at CTR

An SEO keyword is a popular search term your core audience looks for on a regular basis. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search …

more ...


Learning about Google algorithms

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). If you’re curious how dominant a …

more ...

Add the URL’s of all your social profiles

You may have heard or been told “just write great content”. In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs …

more ...

Run an SEO brainstorming session

Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. Thought and care should be given to social when formulating a search-program strategy. Google has over 200 factors to determine which sites should rank higher …

more ...

Never underestimate the influence of web crawlers

The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. Thin content, however, will do the exact opposite and should be avoided at all costs. Write a description that would both inform and interest users if they saw your description meta …

more ...

Here are lots of ways to develop seed lists

Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is likely to convert based on your blog content. Metadata has become less important in SEO …

more ...

Great ideas about nofollow links to share with your colleagues

Art meets science. The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. “Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph …

more ...

Make bounce rates your centre of attention

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. In short, content flagged as “thin” is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. Set mobile page …

more ...

Its all about dynamic pages

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. A social media following shows that the website has an …

more ...

Make scraping your centre of attention

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. There are numerous methods you can use to build links some are better for local SEO …

more ...

Follow a consistent cadence towards googlebot crawlers

Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. The reason you want natural, helpful …

more ...


Onpage factors matter more than with Google

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Word …

more ...

Help with geolocation and international SEO

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. Create social media accounts with the major sites and update them …

more ...

Evaluate Your Site Speed

Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site …

more ...

Evaluate Your Site Speed

Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish …

more ...

Google’s algorithms react much faster to your changes today

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. It’s not enough to just know your …

more ...

User-generated content + communities

It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. When we talk about visibility, we …

more ...

What search engines cannot see

Choose your keywords carefully, and keep user intent as your primary goal. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. The world is always …

more ...

SEO local search best practice

Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. To achieve and maintain good placements on result …

more ...

The first choice should be reporting

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Controlling most of the navigation from page to page …

more ...

Make your website easy to access and well organized

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

more ...

Seeding Promotion on Big Content

t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year …

more ...

Work out an engagement strategy that is win-win for everyone

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but …

more ...

Google recommends this as a strategy

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us …

more ...

More about the pros and cons of curated content

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. In document analysis …

more ...

Investing in your skills will definitely pay off

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and …

more ...

Review your most important content on your site

You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s …

more ...

Make basic duplicate listing detection

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent …

more ...

On page optimization techniques for better rankings

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much …

more ...

Competitor Analysis

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Optimizing your website will invariably lead to more organic traffic later on …

more ...

What are the different revenue models for SEO?

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Leveraging exceptional content is the right way to engage your …

more ...

Boost Underperforming Content

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling …

more ...

Collaborate and filter

Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such …

more ...

Why do backlinks matter?

Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Search engines are the primary method of navigation for most Internet users. For great search engine optimization …

more ...

Use GTMetrix & Pingdom To Optimize Website Speed

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an …

more ...