Leads are the lifeblood of a business

Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. Remember, Google doesn’t like content written for SEO purposes. Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so …

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Experience-based competitive audits

There is no minimum amount of words or text to rank in Google. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. While SEOs aren’t generally user experience experts, we …

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The first choice should be backlinks

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them When you architect a website and you place SEO at the forefront of a web project …

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SEO has a wide range of other benefits for your business

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search engine algorithms will continue to become more sophisticated. Community hijacking involves finding online communities that are made up of your target market, or people …

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Is the traffic converting into leads?

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive …

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Exhibit altruistic behaviour to build trust

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. The number and …

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Create your site navigation in HTML or CSS

Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to …

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SEO and SEM can work together beautifully

SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Keyword research is an entire sub-discipline within …

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Be authentic

If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into …

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Checking for Links for SEO

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. For sites “with just a few things to mark up,” Google also offers a tool …

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Subtleties of keyword plugging

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it’s not enough to …

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Horses for courses

Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… Readability has never …

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More about the pros and cons of link diversification

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo …

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Localise as many elements as you can

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on …

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Why Your Content Strategy Should Center Around Evergreen Content

Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Just …

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Use different keyword suggestion tools

To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your …

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Quality over Quantity

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

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It’s about relevancy, and relevancy only

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms …

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