Small but important things to observe about keyword research

Many firms set behavioral goals for advertising programs. Typing keyphrases into Google is what we do every day, right? We type words into Google's search box to get answers to our questions. Rather than simply being a data glitch, certain search engine experts are already starting to call this update …

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Find out more about URLs

LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them into every post. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There …

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Random musings on backlinks

It is often good practice to state what the website contains or offers and why the user should visit it. Your website must be easy for visitors to use if you want them to stick around at all. That doesn't mean there can't be compelling and maybe even controversial content …

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Clarification about walled garden sites

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most …

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How we improved our LSI in on week

They're therefore considered to be "thin". These negative sentiments are normally caused by a bad experience with a vendor or particular brand. It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog regarding the topic. By taking the time to make …

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Keyword Research

The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. They do not, however, fully explain why people buy particular products or specific brands or the type of appeal that works to reach them. There are as many …

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One important aspect is link research

The components of the communication process include the sender, an encoding process, the transmission device, the decoding process, and the receiver. Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in …

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Short Story: The truth about SEO campaigns

SEO isn't a quick tactic that will suddenly boost traffic to your website; it's a long-term commitment, In return, search engines reward helpful websites with better search rankings. The search engine page rankings are important. Rational appeals rely on consumers actively processing the information presented in the content.

Read this …

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How we improved our blogs in on week

Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization goal), keyword stuffing finally went out of fashion and is now …

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Some marketers start monitoring every slight change in their neighbors

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires. Decision and action tendencies constitute the conative parts of attitudes. A strong …

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Pay attention to CTR

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Despite countless claims over the years that have proclaimed the …

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Take a customer focused approach to analytics

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. We can see much of what the search engines have learned just by looking at what content …

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Go long-tail and forget link building

Limit each paragraph to 2-3 sentences at most. It's even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. There is also no doubt in our minds that it is an extremely good marketing tool for …

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Maybe splogs will be a thing of the past

Make sure to review the sites on desktop, mobile, tablet, TV, etc. Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. As a practice I don …

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Top trends in web crawlers to watch

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Content, no matter how good it is, will always need some SEO love. An authority website is a site that is trusted. It’s trusted …

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Search engine health checks should look at meta tags

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The truth is that not everything you read will make your brain’s neurons luster like a pearl. Search engines do not look favorably upon websites that contain …

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Maybe long tail search will be a thing of the past

Thinking in terms of the search engine–who thinks in terms of the user–too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. Broken links affect site experience, and, say it out loud, Google penalizes bad …

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We've reached a tipping point when it comes to page rank

In Google’s never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. Don’t get hyper-focused on particular short-form keyword searches unless you’re convinced by overwhelming …

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Taboos about site submissions that you should know

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. People’s bullshit meters are well calibrated. If you conduct business online, you need …

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I bet you didn't know this about content

You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found …

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Can rankings make a huge difference to search engine optimisation?

A search term can be generic, broad, specific and long tail. The right content can attract the right users through your business funnel. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how …

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Think like a human not a robot when it comes to nofollow links

Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Article directories grant another space where a subscriber might …

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Create helpful and shareable content

Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first page of Google …

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Carve out time for concentrating on landing pages

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your …

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Target keywords

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry …

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Review your content creation plans and make adjustments

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines …

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Write a great title for SEO friendly posts

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling …

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Keyword Research — Avoid at Your Peril

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Some users might link to your page using the URL of …

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Use Google’s Disavow Tool To Improve Ranking

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. You will never get enough traffic on your website. That’s the …

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Compare duplicate content to being on a crossroad

Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). Backlinks are links from other websites to yours, and are incredibly important in the SEO …

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You’re not an SEO, unless you’re also a content marketer

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. The more webpages use the same keyword to point to a subpage, the more signals …

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Integrate your Most Popular Phrases into All Page Titles

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. All the content you produce should be tailored to your target customer / audience. If you submit …

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