At last - revealed: the secret to bread crumbs

Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. The broken links link-building strategy is perhaps the most neglected, most potent link building strategy. Social Media is a good indicator of how popular a website is, especially if it's …

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Reasons why you cannot fully understand sitemaps

You want your company's name to be one of the first results that they see. Many people don't even bother to look in Google for news. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that …

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Create an Engaging Web Presence by the use of nofollow links

Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. No search engine will ever release details of the inner workings of core super-warrior stuff. Placing keywords in these tags can be beneficial in some search engines. For this reason, it's unwise to …

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I bet you didn't know this about plugins

Which role should the search practitioner play? It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same …

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Relevance is the key issue for video search

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). People love visual content. It's easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of …

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XML Sitemap Generators

Having a cool website or product is generally not enough to get discovered. Effective search acquisition begins with learning more about your customers and what they're searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. Check forums, online communities and …

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How to deal with rankings

The frequency of placement is less important than once considered as Google has gotten more sophisticated with their ability to identify the theme of your content based on just a few related keyword phrases. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its …

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Are search volumes affected by mobile search

Too many low-quality pages might cause you site wide issues in the future, not just page level issues. Look for aspects of your industry that have been the same from the beginning. Search engine indexing is not an entirely automated process. Understanding the background, context and the continuing development of …

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Learn to do link exchanges like a professsional

Competitors might enter a market and usurp a brand's position. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position's CTR was just over 10%. Content that circles endlessly around a single topic undoes …

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Give a thought for page rank when planning your web strategy

SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it's an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. Learning more about your target audience isn't …

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The issue of full posts on archive pages

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Bucket brigades based on doorway sites

It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. What are the key purposes of a SWOT analysis? Let users know when they are leaving your site (if it is not obvious …

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The reality is

In essence, consumers tend to prefer brands sold by socially responsible companies. Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. You can stop improving certain pages, but …

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Improve engagement by utilising widgets

Social bookmarking sites allow individuals to share bookmarks of websites. Every search engine has a program known as a "bot" or "crawler". These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website …

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Small but important things to observe about keyword research

Many firms set behavioral goals for advertising programs. Typing keyphrases into Google is what we do every day, right? We type words into Google's search box to get answers to our questions. Rather than simply being a data glitch, certain search engine experts are already starting to call this update …

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Find out more about URLs

LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them into every post. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There …

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Random musings on backlinks

It is often good practice to state what the website contains or offers and why the user should visit it. Your website must be easy for visitors to use if you want them to stick around at all. That doesn't mean there can't be compelling and maybe even controversial content …

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Clarification about walled garden sites

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most …

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How we improved our LSI in on week

They're therefore considered to be "thin". These negative sentiments are normally caused by a bad experience with a vendor or particular brand. It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog regarding the topic. By taking the time to make …

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Keyword Research

The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. They do not, however, fully explain why people buy particular products or specific brands or the type of appeal that works to reach them. There are as many …

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One important aspect is link research

The components of the communication process include the sender, an encoding process, the transmission device, the decoding process, and the receiver. Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in …

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Short Story: The truth about SEO campaigns

SEO isn't a quick tactic that will suddenly boost traffic to your website; it's a long-term commitment, In return, search engines reward helpful websites with better search rankings. The search engine page rankings are important. Rational appeals rely on consumers actively processing the information presented in the content.

Read this …

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How we improved our blogs in on week

Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization goal), keyword stuffing finally went out of fashion and is now …

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Some marketers start monitoring every slight change in their neighbors

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires. Decision and action tendencies constitute the conative parts of attitudes. A strong …

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Pay attention to CTR

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Despite countless claims over the years that have proclaimed the …

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Take a customer focused approach to analytics

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. We can see much of what the search engines have learned just by looking at what content …

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Go long-tail and forget link building

Limit each paragraph to 2-3 sentences at most. It's even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. There is also no doubt in our minds that it is an extremely good marketing tool for …

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Maybe splogs will be a thing of the past

Make sure to review the sites on desktop, mobile, tablet, TV, etc. Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. As a practice I don …

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Top trends in web crawlers to watch

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Content, no matter how good it is, will always need some SEO love. An authority website is a site that is trusted. It’s trusted …

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Search engine health checks should look at meta tags

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The truth is that not everything you read will make your brain’s neurons luster like a pearl. Search engines do not look favorably upon websites that contain …

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Maybe long tail search will be a thing of the past

Thinking in terms of the search engine–who thinks in terms of the user–too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. Broken links affect site experience, and, say it out loud, Google penalizes bad …

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We've reached a tipping point when it comes to page rank

In Google’s never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. Don’t get hyper-focused on particular short-form keyword searches unless you’re convinced by overwhelming …

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Taboos about site submissions that you should know

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. People’s bullshit meters are well calibrated. If you conduct business online, you need …

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