Now, the key to a successful website is less about utilizing keywords and more about relevant content. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO specialist's …

Easier said than done, I know. It can be time-consuming to manually go through every search result and identify what, exactly, is your competition's kryptonite. Consistent logos, taglines, headlines, and campaigns aid in this process. Your website should be designed with your visitor in mind. Nobody wants to wait a …

Considering popping a powerful statistic right into the headline. A piece of content should be organic and genuinely helpful. In fact, three out of four local results included websites who had "seo" in their URL. Your customers are online. If you let your limited budget keep you from being easily …

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. Headings can help Google to grasp the main topics within your post which, if it's a long piece of content, can often be varied. Do …

Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from …

If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don't have to worry about sharing a relevant link. But make sure that you don't overdo this by using commercial …

When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. Typically, your domain may be set to renew on a yearly basis. Globally integrated marketing communications (GIMC) programs are vital for international …

PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. Do not even expect to be on the first page of the Google …

Matching marketingobjectives with the key targetmarket is an important step. This is not a good situation, as your site will show a message from your hosting provider asking you to contact them to clean the offending script. To rank top on first page of Google SERP, all a webmaster had …

Think of SEO as one small part of a much more cohesive marketing strategy. Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings. A 2016 WordStream survey found that …

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. Other times your key people may be involved in other projects and you just don't have enough resources. Duplicate content can appear on a website for different reasons …

Don't commit the cardinal sin of letting dots ruin your page descriptions Most marketers today employ SEM (PPC) and do not know all of the technical details of SEO. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and …

The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Every image included on a page using tags should be given …

Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. When creating new content ask …

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. After several months, discard the methods that don't work and put more money into the ones that are successful, or add another method or two. Content is one of …

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of traditional link building practice. The destination address remains …

There's so many different types of sites, different ways that you can optimize, different types of optimizations you can try to achieve from different page rankings and different styles of search results. Since in content curation you're basically linking to outside content and you write a couple of paragraphs to …

What many eCommerce website marketing managers don't realize is that this is creating duplicate content across these external domains. Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long …

If you are doing guest posts, always change your author bio and use different pen names. There are ways to pay for backlinks, but they aren't very effective. The best way to get others to link to your content is to participate in your online community. In this article, we …

An explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner is a unique selling proposition. Quick acceptance of failure is what keeps a web marketing program profitable. Let's dive into some of the most common forms of external (off-site) duplicate content that prevent …

If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse or frustrate readers. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have …

The main reason to disavow links is to protect the site from "bad" links that are harming the its reputation (and thus its rank on the Search Engine Results Page). We all know that videos are a great way of keeping audience engaged and entertained. But do you know that …

The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source Growth hacking is the practice of deploying a search program that is hyper-focused on growth …

Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that …

Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) The creation of effective link bait boosts traffic and leads to higher …

If it works for 91% or businesses, it is very likely to work for you too. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). The bottom line is to ensure that category pages are robust …

As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. A web page can be given an immediate “freshness score” based on its date of publication, when …

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Mobile SEO is – just like regular SEO …

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page With content being king, SEO may as well be queen. They …

Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one …

Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really …

All the pieces have to work together in concert. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog …

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. Many site owners (particularly …

Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). Press releases do not carry anywhere close to the link juice they once did with humans or with search engines. Google's war on link spam puts some online businesses at risk of organic search …

If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly …

While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. Robots tags are directives that allow you to control how search engines crawl and index the content of your website …

We’re talking about 50% to 90% of traffic drop. Some of the most historic cases of explosive growth hacking success involved input into product development as well. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. So, when a …

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Search Console shows your average position for each of the keywords you rank for and how many …

Google Trends provide clean and reliable results for the popularity of keywords and phrases. There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. This also allows Google to make tens of billions per year on …

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Search engines use the notion of citation index to evaluate the number and quality of …