If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Backlinks are hyperlinks that point back to your website. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc).

Focus on one website first

Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. Don’t duplicate title tags across your website, as this can negatively impact your visibility There are many successful blogs out there with incredibly popular and well converting giveaways. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around.

Its true content is the reality of optimisation

The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it.

Some websites are not as good as they seem to be

Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. If users cannot access your page due to compatibility problems, you are not likely to get a good rating. According to SEO Consultant, Gaz Hall: "Google Plus isn’t dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their websites."

You do not have to submit a disavow file if you do not have a manual penalty

If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible