Having a cool website or product is generally not enough to get discovered. Effective search acquisition begins with learning more about your customers and what they're searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. One of the first things you 're going to need to do is to fill your site with great content and to use your keywords throughout. There's a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association but at the same time, you also need to make sure that you don't overdo it and thereby appear to be spamming.

Most Common On-Site SEO Mistakes

Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. The better approach is to form a hypothesis about what you'd like to know and then let the data tell you the answer in the most objective light. While variety is the spice of life, changing things up too much on your website won't help it rank in search engines. Of course it's important to regularly refresh and update your content-in fact, it's vital, but making too many changes all at once will certainly impact ranking stability.

Its all about offsite SEO

If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. With so much crap content on the web, Google doesn't want to waste space indexing it. This process is quite complicated with the search extending to many different servers and indexes. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely!

Have you tried the Webmaster Help Forum for help on splogs

Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. When a visitor looks at your site, it's all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Always include your keyword phrase(s) in your meta tags. Gaz Hall, a UK based SEO Specialist, commented: "Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques."

XML Sitemap Generators

SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor's websites. Needless to say, learning how to use these tools is extremely important. An advertisement placed in more than one venue reduces competing ad interference. Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization goal), keyword stuffing finally went out of fashion and is now considered a spam measure which does not even lead to short term success.