A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! Post regularly and build the trust of your users with content marketing.

Optimize Your Contact Us Page

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them.

The first indication should be hosting location

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts.

Effect of keyword density on my rankings

In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Gaz Hall, a UK based SEO Specialist, commented: "Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers."

Write two high-quality blog posts of more than 1,000 words each week

A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too. You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as “link building.” The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website.