If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don't have to worry about sharing a relevant link. But make sure that you don't overdo this by using commercial keywords in your anchor texts. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you'll also notice that the points we will talk about below, have been there from the start and still play a vital role. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we're dealing with a much more complex environment. Animation has become an increasingly popular executional framework, and its use has risen dramatically.

Learning about local search is not difficult if you have a good teacher

When creating an asset, it's important to understand which part of the user journey you're trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. A small account may not be attractive to an advertising agency, because it generates lower revenues. Is it bringing you more eyeballs on your website and clients buying your products/services? Private brands have experienced a rollercoaster ride in terms of popularity and sales.

Advantages of plugins and how you can take advantage of this

We recommend page titles are between 10 and 60 characters. Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you've made that part of your content marketing strategy. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript.

Give a thought to SEO campaigns when outlining your web strategy

Used by companies to promote their products and services, SEO services have become a vital part of 21st Century business practices. On some level, you expect that within the first page results, at least one of them will contain the information that you seek. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now)."

Where are you seeing the fastest movement in the SERP's?

As a business owner, you want your site to show up in results when it's highly relevant to the user. Sites that aren't optimized for user intent and mobile SEO will fail. Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn't perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there's an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren't alone - Google is becoming exceptionally sophisticated.