If it works for 91% or businesses, it is very likely to work for you too. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). The bottom line is to ensure that category pages are robust with both unique intro descriptions and sufficient product listings. Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential.

Don’t forget CTR

However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized. Once you have your site up and running, there are a number of sitemonitoring tools you can purchase or use for free on the web. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy.

We've reached a tipping point when it comes to bounce rates

Choose keyword frequency over keyword density. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. However, they’re both content issues that would lower the quality of your pages and ultimately cause you to be taken less seriously by Google. To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas.

Discover the connection between user experience canonical URLs

One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. You’re going to always have outliers, observations that don’t fit into the puzzle. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. According to Gaz Hall, a UK SEO Consultant : "Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly."

When auditing your site, take time to think about content

There are many different kinds of images which can complement your written content. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Rankings in SEO refers to a website’s position in the search engine results page.