If an individual has used a search engine to locate articles and information about new cars, she then may see an advertisement for Toyota or another car brand. Both of these tools are free, but will only check up to a certain number of URLs. As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus a fabricated link purely for manipulative gain. The former helps you. The latter hurts you. Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy.

Help you keep your site better organized, by making use of walled garden sites

If this is not possible, you can implement canonical tags so that all of the URL variations point to the main canonical URL. You only need to look at the recent article by eConsultancy to see that potential customers aren't looking for products just for the sake of it. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader).

Headings and keyword stuffing

Firms with well-developed brand images enjoy more loyal customers, which leads them to purchase products more frequently. Spacing between lines and paragraphs prevents text from turning into a cluttered, unreadable mess. What many SEOs forget is that a homepage should be treated like any other page on an eCommerce website, content-wise. If you have been creating content on your website for years and post frequently, then you might have a website that is a target for this tactic because you have so much content.

Avoid filling the description with only keywords - think about long tail search too

Online stores often use canonical tags for product pages, which is crucial for retaining full search value. Don't go there. Customers are looking for answers to their questions - it's that simple. Gaz Hall, an SEO Expert from the UK, said: "The user value of this content is rather limited."

When auditing your site, take time to think about Google algorithms

Shared hosting is also known as virtual hosting. You were probably a little surprised when you first found out about all the factors that are taken into account to rank websites. In fact, it is estimated that there are more than 200 factors Google considers when ranking websites (and some say that "200" is just a convenient round number and that the actual number of ranking factors is much higher). Such a scenario is beyond your control. Google doesn't want to send its users to incorrect content or websites that deliberately mislead users.