If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website.

Benchmarking Current Indexing Status

Any discrepancies might cause Google to NOT show your business' information on a search result page. You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after.

Create great content consistently

For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets to give an informative answer to a user’s query. It’s not uncommon for the results that are further down the first page listings to be featured in position zero. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website.

Build local relationships with businesses

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check."

What search engines cannot see

Where are you seeing the fastest movement in the SERP’s? Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time and money on creating. A Google research recently revealed that four out of five users trust search engines for local searches High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities.