One effective ' and free ' way of promoting your venture is simply to get your customers to do it for you, by good old-fashioned word of mouth. When you re working on a personal project, you re doing something that you enjoy for yourself, without asking others what they think. The same may be true, to a lesser extent, for real estate brokers, management consultants, benefits consultants, computer consultants, trainers, and both creative and IT help. Your job is to discover what your customers need and want, and then deliver it to them.
Verify Insurance Requirements for Design
may also come
in on some later rounds of financing. Get behind
on the payment
schedule, and you re likely to find a host of covenants buried in your loan documentation. They proactively
market their services,
sell what they have to offer, nurture new customer targets, create loyal customer relationships, get involved in industry and community organizations, offer differentiating services to customers, and work hard to put customers first. Most business
owners are so
busy keeping their customer commitments, providing the right services and products, getting their jobs finished, and keeping employees working, they don't sweat the BIG $tuff.
Who do you hire and how much you can afford to pay them?
break down the
work flow into small, incremental steps that will ensure that the end results are accomplished. Variations on
the triangle include
Quality-Price-Service (a given product sold at a lower price will likely be accompanied by poorer customer service) and Quality-Time-Control (to get a high quality project completed quickly, one will have to yield control of most of the decision making to the person doing the work). As a
business owner or
manager, you must also constantly improve and refine the way your company does things. Ask team
leaders to think
for themselves and call their own plays.
As a business owner, what are your top three priorities?
example, you are
in the fashion, food, or design industry or you are creating a new product, your visual image will certainly be worth a thousand words. This is
actually a part
of speaking directly to the interests of your audience, the investor. Then look
at your sales
and marketing budget and efforts. Successful companies
find ways to
be market leaders by differentiating themselves from their competition.
Produce consistent results in Advertising
fail to realize
that it takes five to seven times more energy and money to get new customers than to keep existing ones. Many times
plans handle this
with a sentence saying something along the lines of, Our legal counsel advises us the plaintiff s claims are without merit. The goal
and purpose of
all economic activities is the satisfaction of human wants. What's the
worst that can
happen'? If you never try, you'll never achieve.
What do you do to stay in touch and schmooze with our customers?
to your company
in productivity, quality work, motivation, and staff loyalty will be exponential. A product
description is more
than a mere listing of product features. However, if
you're starting a
business that specifically uses your skills and expertise, the risk may not be nearly as great as you think. In order
to establish clear
expectations, you must take the time to explain exactly what you want, show your employees how to do it, ensure they fully understand the directions, and then reinforce your wishes with coaching and training.