Again, not necessarily. Your vision is like the larger goal or dream behind your business the optimal desired future state. Did your marketing money get the return you expected or wanted? Some of the resources and operations that a business requires will be owned or otherwise controlled by that business.

You want sales?

. Mission statements have a place in a plan: They help investors and other interested parties get a grip on what makes your company special. For example, a consumer who feels prosperous after making new purchases may end up making even more purchases and take on excessive debt. A business therefore shouldn t restrict its markup to what it thinks customers will deem reasonable.

Your Main Focus Should Be Customer Service

Hiring and keeping good people starts with crafting a great place to work that attracts and retains the best people available. One of the reasons for differences among plans is that industries are different. About 80 percent of business owners do not know what their employees really cost per hour. Some of the most important people who ll do work for you won t work for you.

You can thank us later - 10 reasons to stop thinking about Business

Venture capitalists often demand significant input into management decisions by placing one or more people on your board of directors. Why aren't you doing it? In fact, your corporate attorney may not be the right person for labor law, so you may need to discuss hiring issues, including handbooks and even employee forms, with a labor lawyer. The existence of relationships is challenging for accounting and for the sharing and appropriation of values.

Command, consensus, or consultation?

Every employee on your project team needs to know what they're responsible for and when they're successful. Leverage your success by seeking other business opportunities, partnerships, and ventures that will build equity, create wealth, and provide positive passive cash-flow. It is related of a Yankee book-peddler that he sold three copies of the same book to a family in one day--to the husband in the store, to the wife who was calling at a neighbor's, and to the daughter at home. Such efforts enhance the strategic importance of PSM.

What are your gross and operating margins?

Outsourcing is a key strategy for startups. But there s no reason that only serial entrepreneurs should get the benefit of regular business-planning sessions. You can take advantage of listening to others experiences, and use this knowledge to build your project faster and safer. However, despite its shortcomings, value measuring (i.e.