Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. Research your competitors - now you've got your list, look closely at their websites, specifically the written content and look at the keywords and different styles they use to present the information.

Never changing organic links will eventually destroy you

Also, web spiders don't visit a site only once. Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. For sites that come up on the first page of a search or within the top ten, web traffic increases ninefold. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it's particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result.

What keywords your visitors will use to find you?

When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. You can hire PHP developers reasonably quickly, and you can be sure that if at some point you require additional PHP development, the resources will be there.

Fun with duplication for now

White hat SEOs operate above board, performing work that will benefit their sites long term. Google doesn't want to deliver you "results" anymore, they want to deliver answers. And the best answers don't come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. This may lead to greater use of standardized global brands. Gaz Hall, from SEO Hull, had the following to say: "Each algorithm change brings the search engine closer to its intended purpose. It's getting harder and harder to "game the system" with exploitive linkbuilding strategies and blackhat SEO."

Using javascript strategies like the pros

The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don't produce "thin" content that ranks and get clicks, but doesn't provide any additional value to the search engine user. How do you put an invisible business on the map? In terms of dollars spent, media advertising normally accounts for about 41 percent of a marketing communications budget.