Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published. We can use Google Trends for Websites for insight into particular competitors. You not only can compare traffic for various websites over time but also can see other sites visited and what those visitors searched for. Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end.

The meta keyword tag is known to have little to no bearing on search engine rankings

Anchor texts play an important role in the internal and external linking as well as for the usability of a website. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Finally, if you're aiming to drive engagement with customers and internet users, keyword stuffing hurts your chances. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs.

Disambiguation, and diversity are important when it comes to social media

Search engines want to offer their users suitable search results, fast loading times and a positive user experience: a slow-loading webpage can therefore be penalised with poorer search ranking, which usually leads to fewer visitors and ultimately less revenue. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. Historically, traffic from search engines has been about a very singular pursuit -- that of rankings.

People still ask me about authority sites and its importance today

Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimise the image filename and alt text for the primary keyword you’re targeting on the page. People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. Gaz Hall, from SEO Hull, had the following to say: "By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements."

Types of site changes brought on by link research

Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of the redirected page to the detour page. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy.