Google Trends provide clean and reliable results for the popularity of keywords and phrases. Enticing a consumer to take the final step and make the purchase constitutes a primary goal for SEO. Google's initial Panda update was targeted primarily at content farms - sites with a massive amount of content written purely for the purpose of ranking well in search and attracting as much traffic as possible. Off-Page SEO is made up of
everything away from your site
that you technically can't control
(although, you can influence)
and affects how Google sees
your page (particularly how
authoritative and trustworthy it
sees your page).
Lessons I've learned from landing pages
Rejuvenating an image helps a firm sell new products and can attract new customers. Relatively few seniors use
MySpace.com for social networking, but they might use chat rooms on healthcare sites. SEO does have its quirks and is a long-term commitment. Your website won't be found if people have to search too hard for it. "Ranking" for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it.
The untapped goldmine of googlebot crawlers
A low-quality website wants to buff up its content by stealing it from others. The added benefit of
SEO is that it is long lasting, provided that it is content- and web user-centric. The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience. For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com ...and see how many pages have been indexed and how Google is displaying your pages...and then call us if you have had a nasty surprise.
Make sure you know exactly what you're doing with splogs
Are you also fantasizing about winning the Tour de France, or are you just a victim of some misbegotten belief that this will save you money? Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). Gaz Hall
, an SEO Expert from the UK, said: "Google automatically detects which pages answer the users' query automatically and then display the top result as a featured snippet at the top of the page. This is Google's way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results."
The philosophy of web crawlers
Instead of asking yourself "How can I make more sales?" consider replacing it with "What does my audience need?", "What do they want?" or " How can I help my audience?" Now, we know that's easy to say - however, it really can be that simple when getting started with your online marketing. Which opportunities should be
pursued first? A "what we can afford" budget sets the marketing allotment after all of the company's other budgets have been established or while determining other budgets. There is a general consensus that sites copying other people's content is a matter of legality and ethics, while this may be the case - Google is a machine, and their algorithm doesn't care about the ethics of it.