The graphics made the plan longer, but they added real value. We know many successful small-business owners who work at their craft 40 hours a week or less and some who work part-time at their business in addition to holding a regular job. When you select clothing for an important occasion, odds are you try to pick items that will play up your best features. You need to choose your visual identity carefully, because it s not something you will change much over time.

Determine your target market

Six months before Christmas offer presents to all who will trade a certain amount before that holiday. Sense-making is an attempt to provide an understanding and it implies a continuous process of interpretation and learning through experimentation and trial and error, where acting is a tool for developing actionable knowledge. Basically, you are using a service instead of your own employee(s) to do a specific task. Communities, as well as people, are subject to fads, and your idea may be yesterday s fad.

Consider the advantages and disadvantages of each type

People want to follow someone with passion on a mission. A mass market is very broad, meaning almost everyone, while a niche is narrow, representing a smaller group of people who share distinct characteristics. You can't rely on someone else to care about your finances as much as you do. You may need to add a new, higher-margin product, get rid of an old one, or begin stressing marketing to a more profitable clientele.

Personal research will be a lot fresher than third-party market research

Suddenly that high-volume operator becomes a helpful traffic builder, not a dangerous competitor. It s important to avoid jargon and expert terms; instead, communicate your message using wording that is easy to understand. But these are targeted to and focused on a specific audience. But business networks are not textbook markets and tend to behave in ways that are not foreseen in market conceptualizations that form the main frame of reference for policy makers.

Create Fun and a Little Weirdness

Today s consumers like to take things with them they want apps and gadgets that are portable. Do you keep trying and trying to build a better company but can't seem to make it happen? Provide a brief recap and reiterate assigned tasks. Competition from substitutes can occur at many levels, including product, ingredient, service, and convenience.

The most difficult and time-consuming problems in business are not business problems

You'll find that your employee burden rate can vary by 20 percent or more for each employee. A fully integrated accounting system with income statements, balance sheets, job cost reporting, cash-flow projections, accounts receivable, and payables aging are required. Therefore, making people engaged in your cause is important. Some of the most important people who ll do work for you won t work for you.