When your direct costs increase you're in trouble, because your only choice is more sales. Just because you have money in the bank doesn't mean your business is profitable. This doesn't make people excited about coming to work and making a difference. This usually happens to owners who don't understand business fundamentals.

Write out and present the final written action plan

Your systems empower people to make decisions, become accountable and responsible. Include the major discussion points and the conclusions reached, and solicit comments, questions, corrections, and clarifications. At the highest executive levels, officers and board members may be concerned with the philosophical direction of the company, the organization s mission, and the meanings of the company s brand in the market. Start by deciding which type of investment you are most comfortable with.

You make these sales mistakes?

Identify what you need to train your people to do and then make these your training topics at least once or twice every year. Even New York City hot dog vendors must be licensed by the city before they can unfurl their carts colorful umbrellas. It s also advantageous to take a few minutes to make sure that your company has the potential to succeed before digging for those hard-to-get dollars. A writer with the gift of a lively imagination can write something interesting in the way of a fanciful battle between customers and goods.

Waiting for customers to call you back

Have a standard way of keeping everyone informed about how the company is doing and how it affects the future for employees. Bankers are lenders, not investors. For every unsatisfied customer who complains, many others quietly leave and never come back. It's a real opportunity.

Not waiting for customers to show up at your front door

In most cases, you want to have products and services that people can get quickly. A good salesperson will even talk a customer out of making a wrong purchase, because in the long run the customer will respect the salesperson's honesty and may become a repeat customer. Contact the customer a few days before the bill is due to remind them it needs paying, and then ring them the day it is due, and then continue to ring them until it is paid. A commercial mortgage broker might hold industry forums twice a year with speakers presenting on the economy and industry trends.

The modern company has only two key elements, innovation and marketing

Profit shows you how much money your business makes. However, like a bank, you will still need to prove your credit worthiness and that you can repay the loan or have someone cosign for it. But don t be seduced. Often, the solution is very different from the one the customer assumed.