Replace yourself with operational and organizational systems. Give your management team a weekly progress report to show your commitment to making sales happen. The ongoing what if this or that happens ? inherent in the planning process keeps you alert. There is no stronger position at the negotiating table than indifference'to be able to walk away without negative consequence.
What?s your best target market?
Make
people want to
do something! They
don t want
control at least beyond the control exerted in the covenants of a loan document. While
some insist on
endless planning, others try to speed up the process. Install
financial controls to
ensure accuracy and accountability.
Create your own platform and build your own audience
This
is stupid!
Buy
a book on
investments. But
that is the
only way you will be able to build up enough cash reserves to be able to invest in new equipment, or new premises, and so move the venture on from a hand-to-mouth existence to one which can really invest in its own future. Keep
it fun, challenging,
and interactive.
Are there similar products targeting the same audience that are selling well?
The
maximum basis is
the high-water mark. There
are reasons people
want to work for your company. Meetings
are a simple
way to manage systems, leverage yourself, and communicate expectations to your employees, managers, subcontractors, vendors, and suppliers. They
want you to
help them solve their problems.
Build a plan for follow-up products
It
involves doing the
tasks. The
marketing options are
many and expensive, including door hangers, newspaper coupons, mailings, advertising, website placement programs, and billboards. Now
you can develop
a marketing program and determine how you'll attack your target customer list. You
may be asking
for investments from friends and family you care about as well as putting your own life savings into the enterprise.
The key point is that benefits are dependent on the perceptions of the market
But
it s a
good idea to take the initiative here and propose something that will be used if you suspect a banker will require it. A
glazier, being
refused work at a place where a church was being erected, put down his kit of tools, picked up the broken pieces of glass which the workmen had thrown away, and, laboring just as if he had been hired to work, fashioned the finest church window in the world, and became rich and famous. There
is a good
reason why 60 per cent of all new businesses are started from home these days ' it's free, it's convenient and it requires minimal organisation. The
most important person
on the project team is the developer.