Replace yourself with operational and organizational systems. Give your management team a weekly progress report to show your commitment to making sales happen. The ongoing what if this or that happens ? inherent in the planning process keeps you alert. There is no stronger position at the negotiating table than indifference'to be able to walk away without negative consequence.

What?s your best target market?

Make people want to do something! They don t want control at least beyond the control exerted in the covenants of a loan document. While some insist on endless planning, others try to speed up the process. Install financial controls to ensure accuracy and accountability.

Create your own platform and build your own audience

This is stupid! Buy a book on investments. But that is the only way you will be able to build up enough cash reserves to be able to invest in new equipment, or new premises, and so move the venture on from a hand-to-mouth existence to one which can really invest in its own future. Keep it fun, challenging, and interactive.

Are there similar products targeting the same audience that are selling well?

The maximum basis is the high-water mark. There are reasons people want to work for your company. Meetings are a simple way to manage systems, leverage yourself, and communicate expectations to your employees, managers, subcontractors, vendors, and suppliers. They want you to help them solve their problems.

Build a plan for follow-up products

It involves doing the tasks. The marketing options are many and expensive, including door hangers, newspaper coupons, mailings, advertising, website placement programs, and billboards. Now you can develop a marketing program and determine how you'll attack your target customer list. You may be asking for investments from friends and family you care about as well as putting your own life savings into the enterprise.

The key point is that benefits are dependent on the perceptions of the market

But it s a good idea to take the initiative here and propose something that will be used if you suspect a banker will require it. A glazier, being refused work at a place where a church was being erected, put down his kit of tools, picked up the broken pieces of glass which the workmen had thrown away, and, laboring just as if he had been hired to work, fashioned the finest church window in the world, and became rich and famous. There is a good reason why 60 per cent of all new businesses are started from home these days ' it's free, it's convenient and it requires minimal organisation. The most important person on the project team is the developer.