When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products. People who embark on black hat SEO tactics have to operate in the darkness (to some extent).

Why has offsite SEO been so popular?

That becomes even more valuable when you consider that only 8.5% of all traffic makes it past the first page. Avoid the use of symbols in URLs and prefer more human readable alternatives. Within a few minutes, others add additional tweets with more information. Who’s to blame?

Don’t forget metrics

They do so by continuously tweaking search algorithms to provide a better experience for Google users. SEO even matters once you get someone to your site. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right?

Having fun with site submissions

To combat possible future updates, you can also ensure your site is engaging and of high quality. Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Gaz Hall, a UK based SEO Specialist, commented: "Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying theme. However, once you have developed a rapport with the host website, they might be willing to include more than one link per post. "

The infamy behind rankings

Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is going to have some bounces. Search drives an incredible amount of both online and offline economic activity. How do soldiers and generals alike prepare for battle? Functionally, growth hacking means exploiting search engine weakness — not human weakness — but philosophically it means identifying advancement and revenue opportunities quickly.