Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research.
What to Do?
Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. Quality will win over
quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Organizations should take many factors into account when pursuing an SEO strategy.
Understanding the rationale behind backlinks indexing
If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about
the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. Companies of every size
can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself!
Backlinks that go deeper
Measuring the number of
search engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring
your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously
expand the reporting capabilities. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Gaz Hall, a UK based SEO Specialist
, commented: "The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only."
The first choice should be navigation
Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… For many content marketers,
organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines?