Canonical URLs, help search engines understand that there is only a single version of the page’s URL that should be indexed no matter what other URL versions are rendered in the browser, linked to from external websites, etc. The length of your content isn’t necessarily an indicator of thinness, Google can also judge the value of content with the “time to long click” metric, which measures how long a user stays on a page after finding it on a SERP before going back to the search engine and clicking on another result or making another search. I’ve often seen where people say that SEO evolves too much. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles.

Things to avoid when dealing with domain authority

It is also worth checking out your main competition to see which keywords they are targeting. With White Hat tactics, Google is more likely to uphold your rankings as you continue to grow and add more content, so if you’re a business that is need of a constant flow of customers, this is the only tactic that you need. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content.

How to Optimize for Voice Search

SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” Each blog post also contains a keyword-rich subdomain with the date and title. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. When you get higher website traffic, your chances of generating more leads will improve.

Why SEO Is Actually All About Content Marketing

Just as the keywords, the search engine algorithms are important and unique to every search engine. The common belief of ranking high in the search results is changing – the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking. If the person says no, they have not done any reviews, then do not push for them to leave one. Gaz Hall, a UK based SEO Specialist, commented: "Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates."

Talk to your customers

Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. They make archived content easier to find and they can also theme and classify your posts which can be quite positive for your rank in search results By adding these to your website you vastly improve the distribution of your social content across many platforms and can also provide you with exposure to many new audiences.