VCs, however, are less likely to provide equity capital to a seed-money-stage entrepreneur than they are to provide debt financing. Business plans provide all the information such a company will need to find and clone its best customers. Direct target marketing can include taking your top ten customers to lunch or a ball game, manning a booth at an industry trade show, speaking at a conference, sending helpful articles or brochures to your mailing list, sending thank you cards and customized gifts to loyal customers, or sending a monthly top-ten business tips list to your e-mail newsletter subscribers. Say a supplier s analysis of customer records shows it has a knack for developing long-term profitable relationships with moderate-sized companies that emphasize excellent service, price at a premium level, and provide only the best merchandise.

Spend your market research money wisely

Suppliers who sell for other than cash on delivery have the same legitimate interest in your business s strategy and soundness as does a banker. Liability lawsuits have changed the landscape of a number of industries, from toy manufacturers to children s furniture retailers. So if a supplier asks to see your plan, be willing to share it. In addition, your car, equipment, fixtures, and company vehicles are liabilities and not assets because they don't create positive cash-flow, and actually cost money to maintain.

Create a Perception of your Company?s Value by constantly Improving your Quality Area

Remember, if a supplier is selling to you on credit letting you take delivery of goods and pay for them later that supplier is, in effect, your lender. They need training to keep up, and additional training to excel. In our experience, however, few people have the knowledge and intuition to be investors in other people's small businesses. Positioning is how you are compared to your competitors in consumers minds.

Create a Perception of your Company?s Value by constantly Improving your Production Area

The wider business network is populated by informally or formally connected companies, such as strategic alliances, R & D consortia, joint ventures, certification networks and voluntary retail chains. By helping customers meet their goals, spending quality time with them, and staying in touch, you will improve your top-line success. Identify what you want in the areas of profit, finances, customers, employees, market, service, quality, wealth, and freedom. It could be the start of a long and mutually beneficial relationship.

Reposition yourself so the price competition is indirect

The great thing is to make people buy your goods. The sum total is contained in two words, words that electrify, nevertheless. A lender insured by the government against loan default, for example, may make very risky, high interest loans to uncreditworthy customers because the lender will do no worse than break even, and at best will realize a very high rate of return. These accounting figures are based on judgement and estimations about the future and, as such, they entail greater uncertainty than annual accrual profitability measures.

Take employees to lunch with you.

One crucial step in this process of understanding and selecting is prioritising. It will reflect in the copy of your website, primarily in the About page, homepage, blog posts, and sales pages. They aim for the edges of the triangle. Also, you must consider what incursions are likely to be made by out-of-town dealers, and what prospect there is of others setting up business in the place.