Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of links, internal links (or links from your own website) are also incredibly important. They’re how we pass our website’s authority around. And those super nav links? They create links from every single page on the site, to every single other page on the site. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results.

Featuring an adequate number of high-quality links

A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name.

It doesn’t always guarantee high click-through-rates

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters.

Contribute to the conversation

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. Gaz Hall, an SEO Expert from the UK, said: "When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated."

Supplemental Content for SEO

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Make it easier for search engines to index your website. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure.