Contrast that with a professional-services firm, such as a management consultant. Depending on the kind of venture you are starting up, that might mean the local caf?? or library ' make sure it provides free wifi and ideally has an electric socket so you can plug your laptop in ' or it might mean other people's houses or offices. Either way, you should make it clear in your business plan which key positions you want to fill and how you plan to go about finding the people to fill those roles. Every day you can arrange at least one or two meetings with potential and current customers from your target list.

You can charge a little more if you can ship faster

Next, you need an accounting system and financial software that can help your company grow and track your costs. Or do your people constantly improve and try new and better ways to do things? Angel investors may be very involved or not involved at all, depending on personal style. I encourage people in this predicament to ask themselves: 'What am I waiting for?

Know your target audience and know it well

To manufacturers and distributors of products, however, the picture looks entirely different. How these elements evolve depends on the know-how and skills of managers. Your vision is the roadmap for your business s future. Which means that you really can make your lack of money go a very long way.

Sales on a shoestring

Do it different or do it right! It is always a good idea to combine two or even three routes to market in case one fails. If for some reason you still don t see the need for or advantage of targeting a narrower market to sell your products, or if you have a portfolio of products that you want to sell to different types of people, remember that, at the very least, your message itself must be formulated differently for different target markets. Retailers of auto parts, home improvement supplies, and all sorts of other goods have found that simply having knowledgeable salespeople who know how to replace the water pump in a 95 Chevy will lure customers in and encourage them to buy.

Market research is not cheap

Have a name for your store such as will easily fit everybody's mouth. This is transparency in business. Do you ever stop and wish it would get better? Angels often take a personal interest in a project and may simply believe strongly in the person behind it .

Successful people do what unsuccessful people are not willing to do

The lender initially pays the guaranty fee, and it has the option to pass that expense on to the borrower at closing. And yes, to create such a profile, you should use real data. To increase the odds of this, bankers look for certain things in the businesses they lend to. Instead of spending all your time with weak people, spend time with your best team players who make you the most money.